Event series will focus on integrated, multi-platform communications skills
MONTREAL, Sept. 24, 2015 /CNW/ - The communications evolution has pushed practitioners to leverage PR, advertising, marketing and social tactics in an integrated cross-platform approach; it's no longer simply a change in tools and technology. Communicators recognize and embrace this change, but many still struggle with finding strategies and tactics that will gain them the strongest success.
"It comes down to one thing and that's access," says Michael Pranikoff, Global Director, Emerging Media, PR Newswire. "People have more access to content now at their fingertips at any time of day than at any point in the history of mankind."
For professionals in communications, PR and marketing working in a new media landscape, this means taking an integrated, transmedia approach to campaigns, leveraging all aspects of communications to gain the greatest advantage.
CNW's Communications Evolution series is an inspiring, cross-country professional development event featuring speakers drawn from multiple disciplines across communications and marketing. Join us in Montreal on September 29, 2015 to learn how to integrate communications channels for maximum results.
"At CNW we see well integrated campaigns constantly cross our wire," said Nicole Guillot, President and CEO, CNW. "Our Communications Evolution event series provides clients with the tools and confidence to launch great campaigns of their own."
During the event we'll discuss:
- How to better understand and target your audience
- The creative process and how creativity plays a large role in marketing & communications
- How to apply the best methods to your branded content
Our speakers include:
- Francis Gosselin, FG8
- Thane Calder, CloudRaker
- Michael Pranikoff, PR Newswire
As the landscape continues to evolve, communications professionals will need to find new ways to tell their stories. Download our article New Opportunities to Earn Media & Attention for Your Brand to learn more!
Tweeting about the event? Use hashtag #CNW!
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "Thane Calder, Founder and President, CloudRaker will speak at CNWs The Communications Evolution, Sept. 29 in Montreal (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150924_C4438_PHOTO_EN_505927.jpg
Image with caption: "Michael Pranikoff, Global Director, Emerging Media, PR Newswire, will speak at CNWs The Communications Evolution, Sept. 29 in Montreal (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150924_C4438_PHOTO_EN_505929.jpg
Image with caption: "Francis Gosselin, President, FG8, will speak at CNWs The Communications Evolution, Sept. 29 in Montreal (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150924_C4438_PHOTO_EN_505931.jpg
For further information: Nadine Tousignant, Manager, Media and Audience Relations, CNW Group, 514-244-3663, [email protected]