TORONTO, Oct. 13, 2015 /CNW/ - In the public relations profession, success means being prepared for anything. One minute you're sharing the good news of an exciting business venture and the next you're responding to a journalist digging into a contentious issue facing your industry. In either situation, it helps to have insight into how the media work.
On October 16, 2015, CNW Group brings its ongoing Breakfast with the Media event series to Halifax, Nova Scotia, featuring the Toronto Star's award-winning investigative reporter Robert Cribb.
Cribb will provide an inside look at how journalists research in-depth stories and how organizations can respond to potential public relations nightmares. Learn the kinds of questions journalists are likely to ask, and how your reactions can impact the outcome -- for better or worse. Cribb will also share his experience with the launch of Star Touch, the Toronto Star's new tablet edition.
"CNW is a proud supporter of the Canadian media industry," said Nicole Guillot, President and CEO, CNW. "Our Breakfast with the Media events connect our public relations clients with notable journalists and editors to gain a greater understanding of how to work with the media to achieve the best possible results."
Savvy communications professionals seeking to keep their skills sharp will leave this lively and informative discussion with a deeper knowledge of investigative reporting and of the greater impact of digital consumer demands on the Canadian newspaper industry.
CNW Breakfast with the Media: Halifax
- Robert Cribb, Investigative Reporter, Toronto Star
Friday, October 16, 2015
7:30 a.m. – Continental Breakfast and Registration
8 – 9 a.m. – Presentation
Cambridge Suites Hotel
1583 Brunswick Street
Follow @CNWGroup and use hashtag #cnwbwtm when tweeting about the event.
Download our free article, Setting the Record Straight: News Releases that Stand Out in the Digital Age, to learn more about media relations in an online world.
About CNW's Breakfast with the Media
For more than 20 years, CNW has hosted complimentary educational events for the public relations, corporate communications and investor relations professionals within its client roster. CNW's Breakfast with the Media event series brings together Canada's media and communications professionals for lively, educational discussions.
CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news.www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "Robert Cribb, Investigative Reporter, Toronto Star, will speak at CNW’s Breakfast with the Media event on October 16, 2015 in Halifax (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151009_C6828_PHOTO_EN_517879.jpg
For further information: and media registration: Melissa Meyer, Communications Assistant, CNW, [email protected], 416-863-5345