TORONTO, Dec. 9 /CNW/ - News releases distributed over CNW have taken on a whole new vibe. They're easier on the eyes, multimedia
ready, and better designed for display and use on the web.
CNW has adopted XHTML (eXtensible HyperText Markup Language) as a new
formatting standard for news release processing and distribution across
the Web and into newsrooms and financial centres coast to coast.
See the social media release here: http://smr.newswire.ca/en/cnw/cnw-releases-more-robust-easier-on-eyes
"It's all part of CNW's reinvention of the newswire," said Carolyn
McGill Davidson, president and CEO. "Among other benefits, moving to
XHTML formatting allows us to create and distribute better looking,
more functional releases that are more suitable to online use. CNW
clients are thrilled."
CNW News Centre Associates use proprietary editing software to prepare
client news releases for distribution over the newswire. Until now, CNW
adhered to limited ANPA-1312 formatting standards set long ago by the American Newspaper Publishers
Association for receipt of newswire transmissions and news story
"It didn't make sense to distribute our newswire feed in a format that
no one could receive," said McGill Davidson. "So we stayed with ANPA
until the recent growth of online newsrooms and the increased demand
for multimedia content presented the perfect opportunity for us to work
with newsrooms on a move to the rich and robust format supported by
CNW is the only newswire provider to accommodate newsrooms through this
transition by supporting both ANPA and XHTML delivery. This transition will provide numerous benefits to recipients of the CNW
Newswire feed, including easier access to much-needed multimedia files
and more flexibility for coding and filtering the content they receive.
The Globe and Mail/Globe Investor, TSX, Money.ca, Yahoo & Yahoo Canada, Sympatico.ca, Moneysense.ca, Tickertech.com, Financials.com, Quotemedia.com, Stockwatch.com and more than a dozen others are upgrading to CNW's new XHTML feeds and
are already displaying or testing CNW news releases on their websites
in the new format.
All news releases issued through CNW's newswire networks now support:
Bold, italic and underlined text
Wider financial tables in HTML, preserving the look of the original
Full text alignment: centered, right and left
Bullet points and bulleted list (ordered and unordered)
Superscript and subscript including footnote
Anchor text/hyperlinked keywords
Specialized characters (œ, Æ, Ë, ® and ©)
Content is tagged (headline, sub headline, text, tables and contact
information) so that recipients' systems can automatically extract the
exact data they need
From news release to news package
Formatting releases with XHTML opens other doors on a new future for the
news release. XHTML enables transmission of data other than text,
giving CNW the potential to distribute multimedia assets within the
body of a news release over the wire and having it display at the
receiving end packaged together in the correct way - a reasonable
expectation that was simply not possible using ANPA.
"XHTML allows full flexibility and customization to the end user to
control how they display and use the content we send them," said Nicole
Guillot, Vice President, Product Management and Operations. "With the
inclusion of multimedia assets, better tagging and social content, the
control we give the end user is unmatched. This is the true power of
XHTML formatted news releases also include robust metadata tags that
send extra information into the newsroom. These tags allow CNW to
distribute descriptions of news release content along with each release
to allow for better parsing within newsrooms and online, helping
journalists and website users to find news releases quickly and easily.
With this metadata, releases that make it onto online publications will
also benefit from enhanced visibility and searchability - leading to
improved search engine optimization (SEO) and increasing the potential
reach for clients' messages.
CNW clients who subscribe to CNW's MediaRoom service will notice XHTML
formatted news releases now populating their websites. Also benefitting
from XHTML formatting is the CNW Newswire site at newswire.ca, CNW's
Media Daybooks and Weekly Look-Ahead Calendars -essential elements of
all newsrooms. CNW's Portfolio Email subscribers now also receive their
news in the new format.
Newsrooms of the future
"As newsrooms evolve, media outlets are adapting to new technological
standards and finding ways to share news in multiple formats. Even so,
the change to XHTML required a proactive move on CNW's part to
encourage newsrooms to cast aside decades-old requirements for
editorial newsfeeds and help guide them into the 21st Century," said Senior Vice President, David Milliken. "For almost two
years, CNW has been working with newswire feed recipients in
traditional and online newsrooms to upgrade their ANPA-based editorial
systems to receive feeds formatted in XHTML."
CNW has always led the market in technological change. CNW was the first
newswire in Canada to adopt satellite distribution, then IP over
Internet, and now true XHTML processing and distribution.
Over time, CNW's goal is to help all its newswire feed recipients move
away from ANPA so they can benefit from XHTML delivery. In the
meantime, clients can be confident that CNW will keep its promise to
provide the broadest possible reach for their news by presenting
multiple newswire feed formats.
Media wishing to sign up for CNW's XHTML newswire feed can contact John
Mania, CNW's Director of Product Management, at firstname.lastname@example.org or by phone 416-863-5628 for further information.
CNW is Canada's newswire company, connecting organizations to relevant
news and information consumers across the country and around the world.
CNW is committed to providing integrated, intelligent communications
and disclosure services that help clients work more efficiently and
meet their objectives. In addition to newswire distribution, CNW offers
webcast, video, photography, social media releases, translation,
regulatory filing services and MediaVantage, a web-based solution
offering real-time media monitoring, communications workflow solutions
and campaign measurement capability. Established in 1960, CNW is
celebrating its 50th year as an industry leader. www.newswire.ca
SOURCE Canada NewsWire Ltd.
For further information: For further information:
Communications Specialist, CNW