CJ 4DPLEX Partners with ATLAS Biograferne To Debut Denmark's First-Ever SCREENX

ATLAS Biograferne Cinemas becomes the first in Denmark to feature 270-degree panoramic SCREENX auditorium

BURBANK, Calif., Sept. 8, 2026 /CNW/ -- CJ 4DPLEX, the world's leading producer of premium cinema formats and immersive theater experiences, and ATLAS Biograferne, an independent multiplex cinema located in Rødovre, Denmark, today announced the debut of the country's first 270-degree panoramic SCREENX auditorium, marking the format's long awaited arrival in the Danish market.

Nestled in the western part of Greater Copenhagen within Rødovre Centrum shopping complex, ATLAS Biograferne has earned a reputation as one of Denmark's well-regarded independent and highly ambitious cinemas, drawing moviegoers from across the greater Copenhagen area and beyond. The addition of SCREENX reflects the theater's longstanding commitment to premium moviegoing and marks a defining moment for Danish cinema audiences, delivering their first-ever access to CJ 4DPLEX's acclaimed 270-degree panoramic format.

ATLAS Biograferne multiplex will feature a beautifully designed space with 76 seats and a 126 foot-wide panoramic screen, placing audiences at the center of the action and delivering a format unlike anything else available in Denmark. SCREENX seamlessly extends the image beyond the main screen and across the surrounding walls of the auditorium. Together, these elements transform traditional moviegoing into a fully panoramic event unlike anything previously available to Danish audiences.

"Denmark represents an exciting new chapter for SCREENX, and we couldn't be more thrilled to bring this experience to Danish audiences for the first time," said Don Savant, Chief Business Officer, CJ 4DPLEX. "We're incredibly grateful to our partners at ATLAS Biograferne for sharing our vision for the future of premium cinema and for helping us introduce SCREENX to this important market. ATLAS Biograferne is the perfect home for our first SCREENX auditorium in Denmark, and we look forward to welcoming moviegoers into a truly immersive cinematic experience unlike anything they've seen before."

In a joint statement, Emil and Marie Mark Nørholm, owners of ATLAS Biograferne, said: Becoming the first cinema in Denmark to offer SCREENX is something we are enormously proud of. At ATLAS Biograferne, our commitment to delivering exceptional cinematic experiences has always been at the core of what we do, and this partnership with CJ 4DPLEX marks an exciting new chapter in that mission. The chance to give our audience two more sides to the story is both exhilarating, incapsulating, and simply gives our audience a new premium experience. And isn't that what cinemas is all about?"

The announcement builds on CJ 4DPLEX's existing 4DX presence in Denmark, where the company has already brought its multisensory premium format to audiences in partnership with Nordisk Film Cinemas at Aarhus Bio, Lyngby Kinopalæet, and Field's in Copenhagen, as part of a broader push deeper into the Nordic region.

Through this partnership, CJ 4DPLEX and ATLAS Biograferne are redefining what premium cinema looks like in Denmark, giving audiences an entirely new way to experience films on the big screen. Denmark's first SCREENX auditorium will be located at ATLAS Biograferne, Rødovre Centrum 96, 2610 Rødovre, Denmark.

About CJ 4DPLEX

CJ 4DPLEX is a proud subsidiary of CJ Group, Korea's leading lifestyle and culture company. Headquartered in Sangam, Seoul, we design and develop immersive cinema technologies that inspire audiences worldwide. Guided by creativity, technology, and cultural vision, we are committed to redefining the future of cinema starting right here in Korea.

CJ 4DPLEX is redefining the moviegoing experience across many countries worldwide, working with the world's top exhibitors to deliver SCREENX, 4DX and ULTRA 4DX to audiences everywhere. From the United States to Europe, Asia, and the Middle East, our global presence keeps growing driven by our mission to make immersive storytelling the standard in cinema. Innovation drives us to connect people beyond language and borders through shared experiences.

About SCREENX

SCREENX is the world's most immersive platform, breaking free from the boundaries of a single screen to place audiences at the heart of the story.

With visuals flowing seamlessly across the walls, SCREENX connects film and space, creating moments of true natural immersion. Every sequence is curated to reflect the director's vision, turning each film into a journey only SCREENX can deliver.

About ATLAS Biograferne
ATLAS Biograferne is an independent Cinema, located in the western part of Greater Copenhagen.
The company is owned by Emil & Marie Mark Nørholm, since 2013 when they built the 7-screen luxurious cinema. ATLAS Biograferne was the cinema with the highest growth rate in 2025. The introduction of SCREENX in the Danish market marks yet another manifestation of the ambitious cinema. "We constantly strive for the joint experiences. That is what the cinema can – give us a joint experience, and therefore we should always strive at improving this cinema experience. The introduction of SCREENX will definitely give our audiences an unique and premium experience."

SOURCE CJ 4DPLEX