Multi-year deal will see CIBC become exclusive Financial Institution
sponsor of the Airport
TORONTO, Dec. 5, 2013 /CNW/ - CIBC (CM: TSX) (CM: NYSE) and the Greater Toronto Airports Authority (GTAA) are proud to announce an innovative new partnership focused on
enhancing the travel experience for the more than 35 million passengers
that pass through Canada's largest airport every year.
The multi-year partnership, which establishes CIBC as the GTAA's
exclusive Financial Institution sponsor, is part of CIBC's continued
commitment to providing Canadians with innovative banking solutions.
"CIBC is excited to partner with the GTAA in its efforts to enhance the
travel experience for passengers at Canada's largest Airport, including
providing financial services," said Stephen Forbes, Executive Vice
President, CIBC. "The reality is, most people now spend a couple of
hours at the Airport before their flight. Having the ability to take
care of your financial needs at Toronto Pearson is another example of
how, as a CIBC client, you can bank where, how and when you want."
"This partnership with CIBC shows that we are willing to work with
outstanding Canadian and international brands with the objective of
adding value for passengers and employees," said Howard Eng, President
and CEO at the GTAA. "The GTAA and CIBC are both showing their
commitment to improved customer service and in-terminal amenities. We
believe that this partnership with CIBC will generate new and
innovative ways to serve passengers and employees throughout the
Airport. Through this collaborative relationship, two great companies
will enhance their collective customers' experiences."
Under the partnership, CIBC clients and travellers at large will benefit
from having access to financial services through Airport branches,
ABMs, mobile / online banking and marquee activation areas throughout
the Airport. These special areas are designed to address the needs of
business travellers, newcomers and families with kids.
"We've all had the experience of making a last minute visit to the bank
before a trip - whether it's to pay a bill, get cash or travel
insurance, or complete other banking transactions," added Mr. Forbes.
"Through this partnership, travellers will now have the flexibility to
meet all of these needs at the Airport through CIBC."
Toronto Pearson employees, who are critical to the operation of Toronto
Pearson, are a priority to the GTAA. To align with the GTAA's
commitment to employees, CIBC will also provide special benefits and
full service banking offers to the more than 40,000 employees who work
at the Airport.
This announcement follows the launch of the enhanced CIBC Aventura
Travel Rewards program earlier this year, which gives CIBC clients the
flexibility to redeem their Aventura Points for travel on any airline,
access every seat on the plane, and pay for flight taxes and fees with
their points, along with numerous other benefits.
CIBC, the first bank in Canada to launch a Mobile Banking App, also
recently extended its suite of mobile banking innovations by becoming
the first of the major banks to offer eDeposit, a new feature that lets
personal and small business clients deposit cheques to their CIBC
account simply by taking a photo of the cheque with their mobile
"Our partnership with the GTAA allows us to display our full banking
innovation and convenience capabilities in the largest and most vibrant
retail space in the entire country," added Mr. Forbes. "We look forward
to working with the GTAA to ensure its passengers and employees get the
very best banking capabilities in a way that enhances their overall
About Greater Toronto Airports Authority
The GTAA is the operator of Toronto Pearson International
Airport, Canada's biggest airport and one of the largest airports
in North America in terms of passenger and air cargo traffic. In
2012, Toronto Pearson handled 35 million passengers and is ranked 2nd largest in international passenger traffic in North America. The focus
of the GTAA continues to be on competitiveness, growing the Airport's
status as an international gateway, meeting the needs of our passengers
and ensuring the long-term success of the organization, our airline
customers and the regional economy. Join Toronto Pearson on Facebook
and Twitter (@torontopearson).
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC offers a full range
of products and services through its comprehensive electronic banking
network, branches and offices across Canada, and has offices in
the United States and around the world. You can find other news
releases and information about CIBC in our Press Centre on our
corporate website at www.cibc.com.
For further information:
Kevin Dove, Head of External Communications, CIBC, 416-980-8835,
Toronto Pearson Media Office