P artnership to Promote Dermatologist-Developed Skincare Through Season-Long Campaigns and Community Initiatives in Canada
NEW YORK, Oct. 6, 2025 /CNW/ -- CeraVe, the #1 dermatologist-recommended moisturizer brand in Canada, and the National Basketball Association (NBA) today announced a multiyear partnership, which will make CeraVe the league's Official Skincare and Haircare Partner. The partnership will see CeraVe engage NBA fans through custom content and storytelling, onsite activations at league events and with product integrations featuring its skincare and haircare lines at retailers nationwide.
"We are incredibly proud to announce CeraVe's collaboration with the NBA, a partnership between two culturally anchored powerhouses that perfectly aligns with our foundational belief in making effective, dermatologist-recommended care accessible to all, said Julie Horil, CeraVe Canada General Manager. The NBA provides an extraordinary platform to engage with a passionate and diverse audience that understands the importance of authentic connection. This endeavor extends far beyond simply offering products; it's a commitment to sparking meaningful dialogue about skin and scalp health, ensuring broader access to dermatologists, and fostering a culture of holistic self-care that uplifts and supports the entire NBA family, both on and off the court."
"This partnership reflects the NBA's commitment to expanding its lifestyle and wellness offerings," said Paolo Pastore, VP, Global Business Development, NBA. "As our Official Skincare Partner, CeraVe brings trusted expertise and an innovative marketing approach that supports bringing the NBA experience closer to fans wherever they are."
The partnership builds on CeraVe's "Head of CeraVe" campaign with 10-time NBA All-Star Anthony Davis, expanding the brand's reach through original content across NBA social and digital channels and at marquee league events throughout the season. The collaboration tips off tonight at the 2025 NBA Canada Series presented by Bell, where the Denver Nuggets take on the Toronto Raptors at Rogers Arena in Vancouver. CeraVe will have other robust onsite presence at marquee NBA events, including the Emirates NBA Cup, NBA All-Star, and NBA Summer League, while also integrating into NBA 2K26 to connect with the league's gaming audience.
CeraVe will collaborate with the NBA to engage youth through "Care For All," a program through which a Jr. NBA clinic in Canada will provide families with comprehensive resources and skin health education, including opportunities such as dermatology screenings, product education and sampling.
The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, 2025, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder hosts the Houston Rockets (7:30 p.m. ET) and the Golden State Warriors visit the Los Angeles Lakers (10 p.m. ET).
For more skincare tips and product information, visit CeraVe at www.cerave.ca or on Facebook (@cerave), Instagram (@ceraveca), TikTok (@cerave), and X (@cerave).
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@cerave), Instagram (@ceraveca), TikTok (@cerave), X (@cerave) or at www.cerave.ca.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
Media Contact:
Catherine Robert
CeraVe
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SOURCE CeraVe
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