OTTAWA, Sept. 25, 2018 /CNW/ - CBC/Radio-Canada today unveiled its 2018-21 Diversity and Inclusion Plan. The new three-year plan sets out our strategy to better serve all Canadians by reflecting the full range of Canadian perspectives through our content, workplace culture and workforce. The Plan was launched at CBC/Radio-Canada's Annual Public Meeting in Edmonton, where diversity and inclusion inspired this year's conversation with Canadians on the importance of public broadcasting in today's environment.
"We want to make sure all Canadians are heard on our airwaves; that they—and their children—see themselves reflected on their public broadcaster," said Catherine Tait, CBC/Radio-Canada's President and CEO. "This plan sets clear objectives and a roadmap to get there. It builds on the work we've been doing to make our content, our workforce and our services better reflect all Canadians."
Building on past efforts and accomplishments, including those resulting from our previous 2015-2018 strategy, the new plan lays out the objectives for the coming years, provides workforce results for all our main business units, and details action plans by major services.
Monique Marcotte, Vice-President of People and Culture, added: "This plan is rooted in the notion that our workplace culture must be truly inclusive in order to attract and retain top talent. Our strength lies in the unique perspectives that our employees bring to work each day. We want everyone to feel that their views and contributions are valued because they help us broaden our understanding of one another and better relate to the changing demographic makeup of our country."
This plan also complements the Diversity and Inclusion section of the career page of our corporate website. Both convey the importance of diversity and inclusion and share the many things we're doing to make our programming content even more relevant, foster greater inclusiveness in our workplace culture and ensure our workforce fully reflects Canada's demographics.
CBC/Radio-Canada is Canada's national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada's trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
Diversity and inclusion fact sheet: Our progress so far
Below are highlights of some of the initiatives that have resulted from our ongoing efforts to promote diversity and inclusion in our content, workplace culture and workforce:
- CBC North has been serving Canadians across the territories and in Northern Quebec since 1958. It provides radio, television and online services to seven communities (Whitehorse, Yellowknife, Inuvik, Hay River, Iqaluit, Rankin Inlet, Kuujjuaq) in eight Indigenous languages. In addition to offering services on CBC North, our main networks and regional stations also showcase Indigenous news, issues, and culture.
- Our award-winning Indigenous Unit is both a resource and a catalyst for more coverage across CBC/Radio-Canada. Recently expanded to more communities, it is helping us identify, recruit and develop Indigenous talent. It's creating programs like Unreserved on CBC Radio, a powerful one-hour platform on our national radio network for Indigenous voices. The Legends Project digitizes traditional oral stories, legends and histories of Canada's Inuit and First Nations Peoples from communities across the country. Our CBC Indigenous and Radio-Canada's Espaces autochtones websites are ensuring more Canadians learn more about this country's legacy and its future.
- Since December 2017, Radio-Canada makes it compulsory for independent producers who submit a project to present a "diversity inclusion plan" with the objective of improving diversity in all its content.
- CBC Films (CBC Breaking Barriers Film Fund) is a narrative feature film fund that supports the production of English-language films from filmmakers and creators who bring diverse voices and stories that engage and reflect Canadians on the big and small screens. We look for projects that are written and directed by Canadian women, Indigenous persons, visible minorities, LGBTQ persons and persons with a disability.
- For the past four years, Radio-Canada has been leading a TV industry working group aimed at increasing cultural diversity in French-language fiction. The group has implemented a series of actions such as the Auditions de la diversité, which provide performance training for actors from visible minority communities. The working group also supports coaching for young scriptwriters and tours high schools, in order to encourage diversity students to pursue careers in TV production.
- A number of internal initiatives foster greater inclusiveness in our workplace culture, including:
- The Developing Emerging Leaders Program equips an annual cohort of 15 diverse employees with insights, tools and strategies to skillfully take their careers to the next level.
- Employee Resource Groups (bring together employees who share common backgrounds and experiences, and provide mutual support and a greater sense of belonging, ex. women in technology and employees with physical or mental disabilities and their allies.)
- Both CBC and Radio-Canada offer paid journalism internships to Indigenous recruits with partners such as the First Nations University of Canada, Nunavut Sivuniksavut/Algonquin College and the First Nations Education Council (FNEC). Radio-Canada also collaborates with the Kiuna Institution (the Quebec post-secondary Indigenous college) to offer an initiation to journalism for Indigenous students.
- Our senior leaders learn about inclusive leadership and unconscious bias. That awareness fosters a culture of inclusiveness—one of our core values. Similar training is provided to other employees across the organization.
- While our focus is not on targets, we do still monitor to measure our performance and the impact of our initiatives.
- The new diversity hires (Indigenous Peoples, members of visible minorities, persons with disabilities) result for Q1 2018-2019 of 27.2% exceeded our target of 25.4%. This is our best first quarter result since we started measuring this index in 2015-2016.
- We are the gender parity leader in the Canadian media industry with 48.9% women employed across CBC/Radio-Canada (+6.1% above the external labour force).
- We reached our Strategy 2020 goal of 2.1% for Indigenous representation, meeting the external labour force availability and the hiring rate of 3.1% surpassed this goal between April 2017 and March 2018.
- Between April 2015 and 2018, we saw over 40% increases for both the number of members of visible minorities and persons with disabilities.
- With a view to increasing the diversity of its News staff, Radio-Canada revamped its hiring process for journalists at the network and regional levels over the last year, and we have removed potential obstacles for diverse candidates in our general knowledge and language proficiency exams.
- The candidates for the first-ever paid CBC Placements for Persons With Disabilities started in mid-September 2018 and a national launch is being considered if deemed successful.
- We are the first Canadian media company to add gender and sexual diversity (i.e., LGBTQ+) to its voluntary workforce tracking metrics.
For further information: Douglas Chow, Corporate Spokesperson, tel. (613) 288-6335, [email protected]