- Canadian-focused national platform provides safe harbor with premium digital content for advertisers in English and French
- Quebecor Media, Channel Zero and Reader's Digest join national initiative at cpaxrtb.ca
TORONTO and MONTREAL, July 2, 2014 /CNW/ - The Canadian Premium Audience Exchange (CPAX), the real-time bidding exchange service operated by ten of Canada's leading media companies of premium digital content is re-launching this week. This re-launch will enhance the digital advertising ecosystem by providing advertisers with a secure way to access top-tier content and premium online audiences while combating fraud and excessive arbitrage practices.
As part of the re-launch, Quebecor Media, Channel Zero and Reader's Digest have joined existing partners CBC/Radio-Canada, Rogers Media, Shaw Communications, Corus Entertainment, Cineplex, V and Télé-Québec. The expanded roster of partners amplifies CPAX's unique offer as a truly distinct, national and bilingual choice for advertisers that reaches more than 20 million Canadians across web and mobile platforms.
The re-launch sees CPAX move from an open marketplace to an exclusive model, where a limited set of certified buyers are provided access. The intention is for the publishers within CPAX to collaborate closely with this first wave of buyers to set best practices pertaining to fraud, transparency, data, privacy and other issues currently affecting the emerging programmatic ecosystem.
Over time CPAX will introduce more buyers, including direct marketers, media agencies, trading desks and programmatic vendors, into the CPAX ecosystem as guidelines and best practices are established through collaboration with the early set of agencies.
Following a brief voluntary "go dark" period, CPAX is re-launching with a new platform, the Index Exchange, from the Canadian-based company Casale Media. Casale has been heavily involved in both the Canadian and global digital marketplace for more than ten years.
About CPAX
The Canadian Premium Audience Exchange was launched in May, 2012. With CPAX, each media company maintains their unique, direct sales operations with a portion of their inventory flowing directly into CPAX for bidding by private access buyers. Inventory is pooled amongst the companies' digital assets, enabling buyers to bid specifically on inventory targeted to their demographic. Agency partners have first access to bid on the inventory. Additional information can be found at cpaxrtb.ca
SOURCE: Canadian Premium Audience Exchange
Media Contacts: CBC/Radio-Canada - Chuck Thompson, [email protected], 416-205-3747 or Marie Tétreault , [email protected], 514-597-4140; Rogers Media - Dawn Gordon, [email protected], 416-935-4650; Shaw Communications - Dervla Kelly, [email protected], 416.560.2402; Corus Entertainment - Sally Tindal, [email protected], 416 479 6107; Quebecor Media - Catherine Malo, [email protected], 514-598-3995 or Jason Wodlinger, [email protected], 416-350-6199; Reader's Digest - Pauli Cohen, [email protected], 646-293-6280
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