TORONTO, Sept. 26, 2017 /CNW/ - In response to: Energy and sports drinks in children and adolescents, the Canadian Beverage Association issued the following statement:
The Canadian Beverage Association believes strongly in informing and educating Canadians about the beverages they consume. The CBA and its members have committed to stringent marketing standards – our Guidelines for Marketing to Children – that prevent the marketing of beverages targeted to children under the age of 12 other than 100% juice, milk and water. http://www.canadianbeverage.ca/industry-initiatives/guidelines/.
First and foremost, sports drinks and energy drinks are very different in composition and functionality and therefore should not be a combined focus for recommendations.
Sports drinks are functional beverages that help people hydrate before, during and after vigorous exercise. They can provide nutrients and quickly replenish electrolytes and carbohydrates lost during physical activity or exposure to high temperatures. They are not intended to replace water as a source of hydration but are complimentary to the water that many athletes drink as well. There are lower-calorie sports drinks options available.
Energy drinks, unlike sports drinks, are functional beverages formulated for people looking for a product that provides additional mental and physical stimulation for a short period of time. Canada's energy drink companies are committed to responsibly manufacturing, marketing, and labelling energy drinks in full accordance with Health Canada's requirements. A strict regulatory environment is already in place in Canada regarding the manufacturing and sales of these beverages.
Additionally, the Canadian Beverage Association abides by the Energy Drink Marketing Code which prohibits the sale of energy drinks in K-12 schools in Canada and the marketing of energy drinks as beverages intended for rehydration. All major energy drink distributors in Canada adhere to this Code.
To provide parents with more control over what their children consume at school, in 2006 the beverage industry voluntarily removed all full-calorie soft drinks from schools nationwide. Our members are committed to providing only water, 100% juice and milk to elementary and middle schools, while offering high school students additional lower-calorie, smaller-portion beverage options.
The Canadian Beverage Association is the national trade association representing the broad spectrum of companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada.
SOURCE Canadian Beverage Association
For further information: For media inquiries: Jeff Rutledge, Canadian Beverage Association, 416-362-2424, Jeff@canadianbeverage.ca
The Canadian Beverage Association is the national trade association representing the broad spectrum of companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada. Over 60,000 Canadians are employed directly, indirectly and through induced jobs in the Canadian beverage industry. www.canadianbeverage.ca