#HighFiveIt actions taken by celebs from Modern Family and Austin & Ally to
Canada's own Rookie Blue, Lost Girl and Corner Gas
TORONTO, June 26, 2015 /CNW/ - In celebration of the FIFA Women's World
Cup Canada 2015™—the largest single women's sporting event in
history—Canadian and US celebrities have embraced the #HighFiveIt
campaign to save lives. The viral campaign is a partnership between
UNICEF Canada and Canada Soccer that aims to save the lives of the
world's most vulnerable children—starting with the universal sporting
gesture of a high-five.
Karina LeBlanc, Canadian Women's National Team goalkeeper and UNICEF
Ambassador, helped kick off the campaign with a high-five seen here with Christine Sinclair. Supporters of the #HighFiveIt movement include
athletes, politicians and various Canadian and US celebrities,
Modern Family's Rico Rodriguez
Disney's Austin & Ally's Calum Worthy, Raini Rodriguez, Laura Marano
Rookie Blue's Peter Mooney, Missy Peregrym, Priscilla Faia and Erin Karpluk
Lost Girl's Rick Howland, Rachel Skarsten, Paul Amos
Orphan Black's Kevin Hanchard, Ingra Cadranel, Angela Besharah
Corner Gas' Fred Ewanuick and Tara Spencer-Nairn
Dark Matter's Anthony Lemke, Alex Mallari Jr, John Cor and Melissa O'Neil
The Knick's Eric Johnson
Reign's Noah Davis
Cold Deck's Jessica Sipos
Canadian musician and songwriter Chantal Kreviazuk
Radio and Television hosts Mitsou Gélinas with Daniele Henkel
Actors Sébastien Delorme and Patrick Hivon
Dark Matter and Lost Girl executive producer Vanessa Piazza
Saving Hope and Rookie Blue producer Sonia Hosko
Award-winning Canadian filmmaker Richie Mehta (Amal, Siddharth)
Award-winning Canadian filmmaker Rafaël Ouellet with actor Jean-François Pichette
Canadian musician Steve Barakatt
Outdoor design and lifestyle experts Jo Alcorn and Carson Arthur
Celebs, athletes, politicians and fans have been taking part in the
#HighFiveIt Campaign with three simple actions: post a #HighFiveIt
photo/video giving a high-five, tag five friends and donate $5 to
provide life-saving vaccines, clean water or nutrition to children at highfiveit.org.
"With Canada hosting the largest women's sporting event, our national
pride is palpable and it's wonderful to see our homegrown talent, along
with several American celebrities, taking part in this campaign to save
lives. Canadians are known for our generosity and compassion—with
#HighFiveIt these games can leave a legacy of lives saved," said Sharon
Avery, UNICEF Canada's Chief Development Officer.
"Every day, 17,000 children under-five die of mostly preventable causes.
Imagine a stadium full of kids, every day. We can stop this. By taking
part in #HighFiveIt, actors, athletes, politicians and fans are helping
UNICEF save lives with essentials like clean water, nutrition and
vaccines—and the government will match the first million dollars
donated by Canadians, doubling their life-saving impact," said Avery.
"I've seen the impact of UNICEF's work with children in Honduras and
Dominica and am excited to have two of my passions—soccer and reaching
children through UNICEF—come together with #HighFiveIt," said Karina
LeBlanc, goalkeeper for the Canadian Women's National Team and UNICEF
Canada Ambassador. "Competing in the World Cup on home soil makes me
unbelievably proud to be a Canadian. We are a compassionate and
generous country. I encourage Canadians to high-five every time their
favourite team scores or a goalkeeper makes a great save and donate $5
so UNICEF can reach the world's most vulnerable children to help them
survive and thrive."
How to participate in #HighFiveIt
UNICEF is encouraging people around the world to join the #HighFiveIt
movement to help save kids' lives by posting a fun #HighFiveIt
photo/video giving a high-five, tagging five friends and donating $5 to
save kids' lives at highfiveit.org.
#HighFiveIt will run throughout June as the Canadian Women's National
Team competes in the FIFA Women's World Cup Canada 2015™. The
Government of Canada will match all Canadian contributions to
#HighFiveIt up to $1 million—reaffirming Canada's long-standing
partnership to save children's lives.
A legacy of lives saved
A $5 donation can provide clean drinking water to five children for one
A $5 donation can immunize 14 children against measles.
A $5 donation can give essential nutrients to three children for one
Maternal, newborn and child health statistics
Every year one million children take their first and last breath on the
day they are born.
50 per cent of childhood deaths under age five are caused by
More than 1,000 children die every day from unsafe water and lack of
330 children die from measles every day, despite the availability of a
safe, effective and affordable vaccine.
Guinness World Record kicks off #HighFiveIt
On May 29, 2015 at the pre-tournament friendly match between the
Canadian Women's National Soccer Team and their English rivals, UNICEF
Canada, with support from members of the Canadian women's team, lead
7,238 fans at Hamilton's Tim Hortons Field in breaking the Guinness World Record for the greatest number of people simultaneously giving a high-five.
The previous record of 4,696 people was held by The Kroger Co. in the
US, set on April 16, 2013.
The #HighFiveIt campaign was designed pro bono by MarketELLE. Production company
Alterna Films and award-winning filmmaker Richie Mehta both donated
their expertise and hundreds of hours of time to shooting, editing and
producing a stunning 45-second PSA that will air throughout the games.
Follow and share UNICEF Canada's posts on Twitter, Facebook and Instagram.
Photo and video resources available here.
About Canada Soccer
Canada Soccer, through its partnership with UNICEF Canada, supports
development initiatives that save the lives of children and mothers
around the world. The grassroots engagement bridges Canadian soccer
pitches in towns from coast to coast with global efforts to save the
lives of the 17,000 children who die every day from preventable causes.
A natural extension to the work done by goalkeeper Karina LeBlanc
(UNICEF Canada Ambassador, Olympic Bronze Medalist and the
longest-serving player on Canada Women's National Team), UNICEF Canada
and Canada Soccer are looking to build off of the momentum of the
Women's National Team's success as ambassadors and female leaders on
and off the field.
The #HighFiveIt campaign, including all of the digital and social media strategy as
well as the TV, print and digital creative, was the brainchild of
Montreal-based Marketel, one of Canada's leading agencies, who
developed and produced the work pro-bono on behalf of UNICEF Canada.
For the #HighFiveIt campaign, Marketel leveraged an all-female team
from its new marketing-to-women division, MarketELLE, which is fast
becoming the Canadian leader in the world of marketing-to-women. Learn
more at marketel.com and marketelle.com.
UNICEF has saved more children's lives than any other humanitarian
organization. We work tirelessly to help children and their families,
doing whatever it takes to ensure children survive. We provide children
with healthcare and immunization, clean water, nutrition and food
security, education, emergency relief and more.
UNICEF is supported entirely by voluntary donations and helps children
regardless of race, religion or politics. As part of the UN, we are
active in over 190 countries - more than any other organization. Our
determination and our reach are unparalleled. Because nowhere is too
far to go to help a child survive. For more information about UNICEF,
please visit www.unicef.ca.
SOURCE UNICEF Canada
Image with caption: "Corner Gas actress Tara Spencer-Nairn is one of many Canadian and US celebrities who has taken part in UNICEF Canada's #HighFiveIt campaign, tagging her costars. UNICEF Canada's campaign, in partnership with Canada Soccer, runs through the FIFA Women's World Cup Canada 2015(TM) to celebrate women's soccer and end preventable child deaths. (CNW Group/UNICEF Canada)". Image available at: https://photos.newswire.ca/images/download/20150626_C9967_PHOTO_EN_43891.jpg
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