For the third consecutive season, SpongeTowels® paper towels is the official paper towel of Top Chef Canada and this year's grand prize sponsor
MISSISSAUGA, ON, April 9, 2013 /CNW/ - SpongeTowels® paper towels, one of Canada's most popular paper towel brands, supports Canada's up-and-coming chefs through our third consecutive year sponsoring Top Chef Canada, which airs exclusively on Food Network Canada. Sixteen worthy contestants have sharpened their knives, prepped their pots and pans and are ready to put their culinary creativity to the test in season three, which debuted on March 18. SpongeTowels, with their unique and super absorbent Sponge Pockets, are ready to clean up those kitchen spills!
"SpongeTowels has been an enthusiastic supporter from the first episode of Top Chef Canada," said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. "An inspired fit for the show, SpongeTowels delivers great value with its sponsorship of the online consumer contest and interactive voting element.
"Every contestant can be as inventive and original as they desire because SpongeTowels® have strong, fast and absorbent Sponge Pockets, that can tackle any mess," says Nancy Marcus, Corporate Vice President, Marketing, Kruger Products. "We're also excited to present this year's grand prize winner with $100,000 to help make their culinary dreams a certainty, not to mention the once-in-a-lifetime chance for one lucky viewer to win a cooking demonstration and dinner with season two's champion, Carl Heinrish, at his restaurant in Toronto."
SpongeTowels® are supporting the contestants every step of the way, cleaning up spills for one of them to battle through eliminations and dazzle the judges to claim championship status.
To support this on-air sponsorship and product integration, SpongeTowels® will fuse its brand with Top Chef Canada throughout a variety of channels. The popular Sponge Pocket training commercials, which demonstrate that nothing absorbs like SpongeTowels, are running during the shows each week. As well, in-store Point-of-Sale (POS) materials directed to moms, foodies and culinary enthusiasts alike, will appear on-shelf and on pack to reinforce the brand's sponsorship and strong tie with the program.
Integrated sponsorships are a major part of the SpongeTowels brand. We're focused on creating programs we know that our consumers will enjoy and value. In addition to our major sponsorship of Top Chef Canada, SpongeTowels has supported the Scotties Tournament of Hearts and the Canadian Breast Cancer Foundation for more than 32 and 7 years, respectively. Both programs aim to increase awareness and drive much needed financial contributions to the organizations.
For more information about SpongeTowels, please visit www.spongetowels.ca.
About Kruger Products L.P.
Kruger Products L.P., based in Mississauga, Ontario, is the leading Canadian manufacturer of premium quality tissue, paper towels and napkin products for consumer (in-home), industrial and commercial (away-from-home) use. Our well-known consumer brands include Cashmere® bathroom tissue, Purex® bathroom tissue, Scotties®' facial tissue, SpongeTowels® paper towel, White Swan® and White Cloud®; while our leading away from home brands include Embassy®, White Swan® and Esteem®. For more information, visit www.krugerproducts.ca.
FOOD NETWORK is a trademark of Television Food Network G.P.; used with permission.
SOURCE: Kruger Products L.P.
For media inquiries, please contact:
Wendy Mommersteeg
Category Director - Paper Towels
Kruger Products L.P.
905-812-6900
[email protected]
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