Canada Media Fund Appoints Catalina Briceño as Director of Industry and<br>Market Trends

MONTRÉAL, Oct 4 /CNW/ - The Canada Media Fund (CMF) today announced the appointment of Catalina Briceño to the position of Director, Industry and Market Trends. In this newly created role, Ms. Briceño will ensure that the CMF's policies for supporting the production of Canadian television and digital media content are aligned with emerging trends and developments in the industry in Canada and internationally. She will monitor key trends and developments in terms of emerging technologies; business models and production financing; and regulation in order to provide the CMF with market intelligence to develop effective policies.

With over 13 years of experience in the audiovisual and new media industry, Ms. Briceño comes to the CMF from Salambo Productions, where she helped build the strategy and business model behind the internationally acclaimed, multiplatform project Têtes à claques as Producer and Director of Operations. She began her career in 1997 when she founded Caliope Communications Inc., which developed, coordinated financing for, and produced audiovisual content using evolving new media technologies, from digital visual effects to 3D animation to convergent web applications. Over the years, she consulted for various private and public funds and instructed a number of workshops through INIS on new media financing for audiovisual students and professionals. She is regularly invited to speak at conferences about the challenges and opportunities linked to using web and interactive applications in the entertainment sector.

Until joining the CMF, Ms. Briceño served as Vice Chair of the Board of the Regroupement des producteurs multimédia (RPM). In 2008, she received the Prix Séville de la Relève from the Association of Women in Film, Television, and New Media.

Ms. Briceño will join the CMF on October 25, 2010.

Connect.Create.Innovate.
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada's cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world. www.cmf-fmc.ca

For further information:

Media contact:
Betsy Chaly
Director, Marketing & Communications
416-214-4441