C2 Montréal generates more than $105 M in economic benefits in 2014

Business Development Bank of Canada signs on as partner of 2015 edition

MONTREAL, March 4, 2015 /CNW Telbec/ - A recent report showed that the 2014 edition of C2 Montréal generated $105.6 M in economic benefits, including $97.7 M directly in the province of Quebec. The results also revealed a considerable impact for participants, with one company out of four (23%) closing a deal at the event. In addition, C2 Montréal supported some 1,033 full-time equivalent jobs in Quebec which represented a $69 M contribution to Quebec's GDP. PricewaterhouseCoopers conducted the economic analysis.

"By generating over $100 M in economic benefits for Quebec, C2 Montréal plays a key role in the creation of wealth and lasting economic development for the province," said Richard St-Pierre, President of C2 Montréal. "Since its first edition in 2012, C2 Montréal has continually reinvented itself and has grown stronger every year. The 2015 edition will be a great opportunity for the event to continue to grow, while generating even more benefits."

C2 Montréal also announced that the Business Development Bank of Canada (BDC) has signed on as a key partner for its fourth edition, which will be held from May 26 to 28.

"This report demonstrates that C2 Montréal is a leading economic engine," stated Jean-René Halde, President and CEO of BDC. "That's why BDC, as a development bank, has chosen this year to associate with the event, designed to further bolster the visibility of Canadian and Quebec small and medium-sized enterprises on the world economic stage."

This coming May, some 4,000 participants representing a wide variety of industries will gather at Arsenal in Griffintown to get inspired by world-renowned speakers, participate in hands-on, collaborative workshops, experiment in creative labs and experience exclusive creative happenings, music events and artistic performances.

About C2 Montréal – 2015 Edition, May 26 to 28
C2 Montréal aims to reinvent the concept of the annual international conference, in order to better explore the "commerce-creativity" dynamic and its potential to redefine the business world. Every year, this three-day immersive event brings together renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2 Montréal features a tremendous variety of non-traditional activities including presentations by renowned speakers, interactive exhibitions, multimedia presentations and collaborative workshops, all of which are held in an unconventional "Innovation Village" designed exclusively by and for C2 Montréal.

C2 Montréal was imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, Leadership Partner Microsoft, and Content, Media Partner Fast Company magazine and Technology Partner EMC. C2 Montréal is extremely grateful for the continuous support of the Government of Canada, the Gouvernement du Québec and the Ville de Montréal, which have been key partners from day one. C2 Montréal is also thankful for the contribution of its partners: Arsenal, the Business Development Bank of Canada, the Board of Trade of Metropolitan Montreal, Deloitte, Fasken Martineau, Fatboy, Hydro-Québec, Loto-Québec (via its subsidiary Ingenio), M0851, VenueParking.com, Montréal International, Solotech, Tourisme Montréal, Uber, Ubisoft, Videotron Business Solutions, and its media partners Bell Media, Corus, Droit inc., Fusion.net, the Globe and Mail, La Presse, Les Affaires, Newad, UB Media as well as its generous patrons, Power Corporation and the Claudine and Stephen Bronfman Family Foundation.

For more information about C2 Montréal, visit c2mtl.com.  



For further information: and interviews: C2 Montréal, Gabrielle Pauzé, Director of Communications, +1 514 380-8755 x 1188, gpauze@C2MTL.com


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