Brim Financial Partners with Manulife Bank on Credit Cards and Payments Modernization

Delivering a Modern and Robust Embedded Platform & Capabilities for Manulife Customers

TORONTO, Oct. 22, 2026 /CNW/ -- Brim Financial ("Brim") announced a credit card portfolio transition and platform modernization for Manulife Bank, supporting ongoing efforts to modernize its platform capabilities and deliver a customer-centric, integrated digital experience. 

Brim's platform provides an intelligent, configurable operating model that brings together issuing, processing, servicing, loyalty campaigns, and customer engagement capabilities--enabling banks to embed cards and payments more seamlessly within their digital ecosystems.

This deployment reflects a broader industry shift away from fragmented, legacy issuer stacks toward vertically integrated platforms that support faster product innovation, streamlined operations, and more connected customer journeys.

A Modernization Strategy to Fuel Enterprise Growth

Brim delivers an intelligent and fully configured, robust platform to launch and scale:

• Embeds credit and payments natively within Manulife Bank's digital ecosystem
• Empowers enterprise-wide lifecycle customer engagement at scale
• Accelerates product innovation and configurable launch capabilities
• Drives operational efficiency via an integrated platform model

As part of the deployment, Brim's digitally embedded customer journeys support Manulife's independent advisors, mortgage specialists, and customer‑facing teams to fuel growth and deepen customer relationships.

Katy Boshart, President and CEO, Manulife Bank:
"This partnership enables Manulife Bank to deliver a more cohesive, transparent, and personalized digital experience for our customers, supported by insights that make everyday banking simpler," said Katy Boshart, President and CEO, Manulife Bank. "Brim's modern, flexible technology strengthens our digital foundation and supports our transformation journey-- creating a platform that evolves with the needs of Canadians."

Rasha Katabi, CEO of Brim Financial:
"Brim helps banks move beyond fragmented card and payments architectures with a more integrated approach. Financial institutions globally are reassessing their modernization strategies and their go-to-market approach.  They are recognizing the limitations of the traditional approach where attaching together multiple vendors can slow down innovation and increase costs." said Rasha Katabi, Founder and CEO, Brim Financial. "Partnering with Manulife Bank reflects how institutions are delivering an embedded more efficient and future-ready platform that enables speed, control and growth"

Brim is a Category-Defining Cards & Payments Platform for Financial Institutions. 
Over the past few years, fintechs offered a modern suite of APIs that simply mimic legacy issuer processor environments, characterized by a headless suite of APIs; they did not address the real pain points and obstacles to modernization and growth. These alternatives continued to require a heavy engineering and operation lift; clients were still expected to stitch together an entire ecosystem. This invariably leads to uncertain implementations and difficulties in supporting business growth after launch. 

Brim's category defining platform is uniquely differentiated in delivering a multi-faceted and capabilities-rich ecosystem that is seamlessly embedded in the client's digital experience. "This is how Brim uniquely stands out and why clients choose to work with us, Rasha added. We don't just deliver system settings and APIs to our clients and ask them to go build. We deliver an intelligent complex platform with an optimized operating system all turnkey, embedded in our client's environment. Our clients can hit the ground running, focusing on growing their business."

Brim uniquely enables the entire spectrum required to fuel the growth of a future-proofed, modern cards and payments business:

• Clients roll out payments and cards businesses embedded in their own environments both physical and digital with integrated issuing, processing, servicing, loyalty, campaigns, customer engagement and payments infrastructure
• Micro-configurability for all end-user embedded platforms supported by Brim: a) Cardholders Platforms Digital and Mobile: for Retail, SMB and Large Businesses, b) Credit and Risk Portals, c) Product, Loyalty and Rewards control without multi-vendor complexity, d) Operation Support Platforms, e) Customer Call Center Platforms and Intelligent embedded IVRs
• Modern architecture delivered within a regulated, bank-proven environment
• Economics designed to expand their margin -- not compress it

About Brim Financial
Brim is a Category-Defining Credit, Cards & Payments Platform. Brim enables its clients, including banks and financial institutions to roll out future-proofed, intelligent platforms embedding credit, cards and payments. Financial Institutions working with Brim seamlessly achieve the desirable objective of efficiently modernizing and rolling out sophisticated, complex and multifaced businesses embedded within their own digital banks footprint.

Brim Press contacts:
Rasha Katabi
[email protected]

Laurie Nico:
[email protected] 

SOURCE Brim Financial