MONTREAL, Sept. 30, 2013 /CNW Telbec/ - Bleublancrouge has signed a two-year agreement with AcuityAds, a leader in Canada's real-time bidding (RTB) industry, to become the first independent agency in the country to offer an RTB platform for Web banners. The deal, which begins October 1, brings two powerful Canadian companies together.
Dave Gourde, Media Director at Bleublancrouge, had this to say about the partnership: "There is no doubt in our mind that AcuityAds is the perfect partner to bring our media service up to the next level. In an era where programmatic buying is picking up rapidly, we want to give ourselves the right tool set to compete against global media agencies. This partnership allows us to deliver customized targeting solutions at highly competitive rates."
AcuityAds' extensive client roster boasts many of North America's leading brands and agencies. Results published earlier this quarter predicted that AcuityAds will account for 33% of all Canadian real-time bidding sales before the end of the year. The company's impressive technology will power Bleublancrouge's solution for online display, video, and mobile real-time bidding for the next two years.
Tal Hayek, CEO and Founder of AcuityAds, provided this comment on the partnership: "Over the past 4 years we've pushed ourselves to develop a solution that truly automates the buying and selling of online advertising so that digital marketing can become more effective. Our efforts have yielded a premiere solution built on a proprietary machine learning algorithm. For us to partner with an accomplished agency like BBR in helping them offer RTB as a core product to their clients is truly amazing. It shows us how quickly RTB has proven itself as a powerful solution for advertisers."
Bleublancrouge is a Montreal-based full-service marketing communications agency. Recognized as one of Canada's most creative agencies, Bleublancrouge has earned its place in the top ten agencies in the country. Its clients include Quebec Toyota Dealers, Bristol Myers Squibb, Air France, Loto-Québec, Saputo, and many others. For more information, visit http://www.bleublancrouge.ca/en.
AcuityAds offers real-time bidding solutions. The company's advanced platform is powered by proprietary machine learning technology that allows advertisers to hyper-target their digital consumers across online display, video, and mobile campaigns. In the last three years, AcuityAds has grown from a small team of seven to a major North American company operating in Toronto, Montreal, and New York. AcuityAds has been proven by Fortune 500 companies to connect with the right consumers, in the right places, at the right time, and for the right price.
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