Birks Pays Tribute to Quebec Recipients of the Governor General's Performing Arts Awards (GGPAA)

Birks, Presenting Sponsor for the GGPAA Gala also honours supporters and partners of the event

MONTREAL, June 5, 2017 /CNW Telbec/ - Last night, Birks hosted an exclusive soirée at Montreal's Ritz-Carlton to celebrate the talent and accomplishments of Quebec artists in anticipation of  the Governor General's Performing Arts Awards Gala (GGPAA) in Ottawa, of which Birks is the Presenting Sponsor. The special dinner was held to honour the Quebec talent that has been recognized at the GGPAA over the years. Past laureates, distinguished by their remarkable careers and many outstanding accomplishments were in attendance including: Michel Marc Bouchard (GGPAA 1993), Rock Demers (GGPAA 1998), Jean André Élie (Ramon John Hnatyshyn Award 2011), Paul-André Fortier (GGPAA 2012), Margie Gillis (GGPAA 2011), Suzanne Lebeau (GGPAA 2006), Jeanne Renaud (GGPAA 1995) and Joseph Rouleau (GGPAA 2004).

"As the Presenting Sponsor of the GGPAA Gala, we are very proud to celebrate the accomplishments of Quebec artists as well as the supporters and companies involved in the organization of these prestigious awards. The Governor General's Performing Arts Awards are Canada's highest honour in the performing arts, and are a true celebration of our nation's artistic talent, from coast to coast," said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group Inc.

Birks, a leading jeweller in Canada since 1879, has signed a multi-year deal as the new Presenting Sponsor for the Governor General's Performing Arts Awards Gala, which takes place annually at the National Arts Centre in Ottawa. The sponsorship begins with the 25th anniversary edition of the Gala on June 29, 2017 – during Canada's 150th birthday year – and will continue in 2018 and 2019.

The 2017 recipients will be honoured at several events throughout the year, culminating with the June 29th Gala at the National Arts Center. This year's laureates are:

  • Jean Beaudin – Film and television director and screenwriter
  • Michael J. Fox, O.C. – Actor, writer, producer and humanitarian
  • Brigitte Haentjens – Theatre director and artistic director
  • Martin Short, C.M. – Actor, writer and producer
  • Yves Sioui Durand – Writer, theatre and film director, actor and producer
  • William H. Loewen, C.M. will receive the Ramon John Hnatyshyn Award for Voluntarism in the Performing Arts
  • Michael Bublé will receive the National Arts Centre Award which recognizes exceptional achievement over the past performance year.


Birks Group is a leading operator of luxury jewelry stores in Canada and southeastern United States. The Company operates 26 stores under the Birks brand in most major metropolitan markets in Canada, 17 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer and designer of fine jewelry, timepieces and gifts. Additional information can be found on:

Facebook, Twitter and Instagram: @maisonbirks


SOURCE Birks Group Inc.

For further information: and interview requests: Amélie Forcier,, 514.843.2307


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