Benefit Cosmetics 'Bold is Beautiful Project' 2017 Raised Over $6.1 Million CAD to Empower Women and Girls

TORONTO, Aug. 9, 2017 /CNW/ - Benefit Cosmetics has raised over $6.1 million CAD, waxing brows for 445,911 people in 17 countries around the world for the Bold is Beautiful Project, the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world. 

Every year during the month of May, 100% of Benefit's proceeds from brow wax services at participating locations is directly donated to local charities dedicated to fostering education and mentorship, economic self-sufficiency, and access to wellness for women and girls. Since the launch of Bold is Beautiful in 2015, Benefit has collectively raised over $14.3 million CAD globally – wow!

This year in Canada, $203,774 CAD was raised for Habitat for Humanity Canada's Women Build and Look Good Feel Better, two charity partners that work to empower the lives of women and girls. That amounts to 8,423 brow waxes at Benefit BrowBars at Sephora in Canada in the month of May – that's one brow wax every two minutes!

Here's what our partners have to say:

"Habitat's Women Build program is all about empowering women to help build homes with low-income families," says Meghan Reddick, Habitat for Humanity Canada's Vice President of Marketing and Communications. "Thanks to the funds raised from Benefit's Bold is Beautiful campaign, we are not only able to empower more women, but we can also help more Canadian families build strength, stability and self-reliance through affordable homeownership."

"Benefit's Bold is Beautiful campaign ensures that women and teens with cancer across Canada are able to access vital tools and support when they need it most. This funding helps fill a gap in psychosocial support for women deeply impacted by their diagnosis and treatment," said Dee Diaz, CEO & President, Look Good Feel Better. "With Benefit's generous donation to Look Good Feel Better, women gain back a sense of control and confidence through the much-needed supportive care that LGFB delivers."

"Being the number 1 brow brand worldwide, it's exceptional to see the power of a brow, and how Benefit leverages our expertise to empower women and girls here in Canada," said Maddox Lu, National Brow and Trend Artist for Benefit Cosmetics Canada.

The Bold is Beautiful Project truly unites the brand globally across each market as all countries participate and contribute to the initiative. "It's wonderful to be able to engage our Canadian employees and allow them the opportunity to give back throughout their day and participate in our charity partnerships each year," says Deny DiFelice, General Manager of Benefit Cosmetics Canada. 

"Year after year, I am amazed and very grateful for the work done by Benefit teams around the world on our Bold is Beautiful charity initiative. We are not only raising money, we are making a genuine difference in the lives of thousands of girls and women around the world," said Jean-André Rougeot, CEO of Benefit Cosmetics. "For over 40 years, Benefit has been in the business of making our women consumers feel good about themselves. During the month of May and through the Bold is Beautiful charity initiative, we get a chance to help transform lives beyond our beauty counters." 

In 2018, Benefit will expand Bold is Beautiful to 20 countries, adding Germany, Malaysia, and Thailand. Furthermore, Benefit plans to continue beating its own records with the goal of raising $7.8 million CAD next year.  


Look Good Feel Better - 
Perhaps one of the most challenging things about a can­cer diagnosis is the loss of identity. A woman goes from being the mother, sister, daughter or wife to the cancer patient. Look Good Feel Better offers a workshop that gives Canadian women the tools and techniques to feel beautiful and vital. In so doing, the Foundation helps re­store a sense of self and renew a feeling of womanhood, however these women choose to define it.

Habitat for Humanity Canada's Women Build program - 
Founded in 1985, Habitat for Humanity Canada is a national, nonprofit organization working toward a world where everyone has a decent and affordable place to call home. Habitat Canada's Women Build is part of a global campaign that brings women together to work toward that shared mission, empowering them to take action against the housing crisis. By bringing women together from all walks of life, Habitat promotes spirit, empowerment, solidarity, fun, learning and pride – while working alongside future Habitat homeowners to build strength, stability and self-reliance through affordable homeownership.

About Benefit Cosmetics –
Benefit Cosmetics is the playful-spirited San Francisco-based makeup brand that offers fun, instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, They're Real! Mascara, Porefessional and Hoola. With over 4,968 counters and 2,100 BrowBars in 47 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world's leading luxury products group, Louis Vuitton Moet Hennessy.

SOURCE Benefit Cosmetics

For further information: about Bold is Beautiful visit or contact Taryn Abramsohn, PR Manager, Benefit Cosmetics Canada,, 647-330-1144.


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