belairdirect becomes the new official collaborating partner of 24h Tremblant to support children's causes

The partnership builds on years of employee fundraising efforts and belairdirect's commitment to building resilient communities

MONTREAL, Oct. 5, 2026 /CNW/ -- Today belairdirect announced that it is the new official collaborating partner of 24h Tremblant, an important milestone that strengthens its place at the heart of this community engaged to support children's causes.

This new sponsorship builds on years of grassroots involvement among belairdirect team members and their colleagues, which helped raise more than $150,000 for the foundations supported by 24h Tremblant over the past two years. This new chapter allows the home and auto insurer to go even further in moving mountains for children.

As part of this new partnership, belairdirect will help bring the spirit of 24h Tremblant to life throughout the weekend for participants and visitors.

"Becoming the official collaborating partner of 24h Tremblant strengthens our commitment to children's wellbeing and the organizations supported by the event," said Isabelle Girard, Senior Vice-President, belairdirect. "At belairdirect, we are committed to supporting children and families as part of our commitment to build resilient communities."

As part of this new partnership, belairdirect will help bring the spirit of 24h Tremblant to life throughout the weekend for participants and visitors.

"belairdirect's partnership is particularly meaningful because it grew out of an already genuine commitment. Seeing a partner choose to deepen its involvement after experiencing 24h Tremblant from the inside speaks to the strength of our community and the impact of the event and its mission. We are excited to count on belairdirect moving forward," said Simon St-Arnaud, Executive Producer, 24h Tremblant.

24h Tremblant, presented by Sun Life, in collaboration with belairdirect, will take place from December 11 to 13, 2026 at Mont Tremblant Resort.

Key facts - belairdirect's partnership with 24h Tremblant

• belairdirect becomes the new official collaborating partner of 24h Tremblant, one of the country's major sporting philanthropy events, held at Mont-Tremblant Resort.
• The partnership builds on years of grassroots involvement from belairdirect employees and their colleagues, who have helped raise more than $150,000 for foundations supported by 24h Tremblant over the past two years.
• This new chapter reflects belairdirect's commitment to supporting children and families and building resilient communities.
• During the event, from December 11 to 13, 2026, belairdirect will help bring the spirit of 24h Tremblant to life throughout the weekend.

About belairdirect

belairdirect is a proud Canadian insurance provider who has been offering customers comprehensive insurance solutions for over 70 years. You can count on belairdirect to deliver on our shared purpose of making insurance simpler and life easier for even more Canadians. Together, we will simplify your life by helping you protect the things you care about with innovative and personal insurance solutions that fit your needs. Founded in Quebec in 1955, the company offers a simple but complete solution, allowing customers to communicate with an agent by phone or online. belairdirect was the first property and casualty insurer in North America to sell car insurance products online (www.belairdirect.com), attesting to the company's innovative character. belairdirect is a subsidiary of Intact Financial Corporation, the largest provider of property and casualty insurance in Canada and a leading provider of specialty insurance in North America (TSX: IFC - www.intactfc.com). belairdirect is a proud partner of Breakfast Club of Canada. For more information, please visit https://www.belairdirect.com or follow belairdirect on Facebook and Instagram.

About 24h Tremblant

Since 2001, the 24h Tremblant has brought together athletes, families, businesses, public figures and partners around a common goal: improving the health and well-being of children. Combining skiing, walking and running, the event has become one of Canada's leading philanthropic sporting events. Since its inception, the movement has raised more than $70 million to move mountains for children. All proceeds are donated to five beneficiary foundations dedicated to supporting children: the Charles-Bruneau Foundation, the CHU Sainte-Justine Foundation, the Montreal Children's Hospital Foundation, the CHEO Foundation and the Tremblant Foundation.  

SOURCE Belairdirect

Media contacts: For more information and to schedule interviews with a belairdirect spokesperson, please contact: Carine Salvi, belairdirect, 514 617-1794, [email protected]; For more information and to schedule interviews with a 24h Tremblant spokesperson, please contact: Maude Lapointe, 24h Tremblant, 438 390-6669, [email protected]