Avera Audiovisual Completes Brand Integration Across Canada
Proshow, Bespoke and XPAV transition to a single Avera identity effective September 8
TORONTO, Sept. 8, 2026 /CNW/ -- Avera Audiovisual has completed the national integration of Proshow Audiovisual, Bespoke AV and XPAV, bringing the three legacy brands together under a single Avera identity across Canada.
The move marks the next stage in Avera's evolution following the legal amalgamation of the three companies on July 1, 2026. Effective September 8, the organization will communicate externally as one company, one team and one brand.
Avera was created to build a truly national, Canadian audiovisual company with the scale to support clients across the country while remaining close to the people and communities it serves.
For clients, the transition means access to a nationally connected network of people, expertise and equipment, supported by locally accountable teams in markets across Canada.
The histories of Proshow, Bespoke and XPAV remain an important part of Avera's story. Each company was built over many years through talented people, trusted relationships and a commitment to delivering exceptional work. Those legacies have shaped Avera and continue to influence the company it is becoming.
From September 8 forward, the focus shifts to what Avera can accomplish as one organization.
The company's national footprint now includes teams in Vancouver, Calgary, Toronto, Ottawa, Montreal, Drummondville and Quebec City, supporting clients and events across the country.
Avera's approach is built around a simple idea: begin with what the client is trying to accomplish, prepare thoroughly, connect national capability with local accountability, work as one coordinated team and remain accountable for the outcome.
That approach is reflected in Avera's new brand promise:
Exceptional People. Exceptional Experiences.
As part of the transition, Avera is introducing a unified website, social presence and email domain. Legacy email addresses will continue to function during the transition, while communications will increasingly originate from Avera addresses.
For clients and partners, the change is intended to be straightforward: the relationships, people and expertise they know remain in place, now supported by the resources and capabilities of one nationally connected organization.
Avera Audiovisual is moving forward as one company with national scope, local pride and a clear focus on the client experience.
About Avera Audiovisual
Avera Audiovisual is a Canadian-owned national audiovisual and event production company supporting corporate, association, government and institutional clients across Canada. With offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Drummondville and Quebec City, Avera combines national capability with local accountability to deliver exceptional event experiences.
SOURCE Avera Audiovisual
Media Contact: Kyle Brooks, Chief Strategy Officer, Avera Audiovisual, [email protected], 416-830-4312
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