LONDON, Feb. 21, 2014 /CNW/ - As journalists and bloggers publish in multiple channels, the need for a rich content mix is even greater-but cutting through the information overload can prove challenging.
PR Newswire for Journalists (https://prnmedia.prnewswire.com/) today announces a fresh design and features aimed at meeting the needs of the media community head-on, and enhancing the way reporters and bloggers interact with their community and connect to story ideas and resources.
The last decade brought many changes to the media industry: online and paid search rose to dominate advertising, MySpace gave way to Facebook, Twitter and LinkedIn, and mobile and on-demand platforms affected reader and viewer habits profoundly, but perhaps the most radical change of all has been in the evolution of the journalism profession.
PR Newswire for Journalists: New Features for the World of Infinite Information and Finite Attention
Today, the sheer amount of content available-from breaking news and crowd-sourced opinion sites, to policy blogs and live Tweeting events-can make it difficult for journalists to cut through the noise and find accurate, relevant and newsworthy information. Reporters and bloggers are also required to write, curate and share content in multiple channels, making effective tools for media professionals more valuable than ever. The enhanced PR Newswire for Journalists addresses these issues directly.
Enhancements that Serve the Media Community and Connect Users to Stories
The site's new design features significant upgrades such as:
- Responsive web design optimised across screens to expand your access to PR Newswire for Journalists, regardless of what device you are using.
- An enhanced multimedia section with access to logos, photos, and videos that can help "tell the whole story."
- Quick access to ProfNet to tap experts for quotes and insight.
- Instantly, and easily, save any search as a customised newsfeed.
- Curated, relevant content: Every news release will now feature headline links to other announcements from the same company.
- A new community page to connect you with peers and industry trends, featuring the new "Beyond Bylines" blog for media professionals, job listings and media moves.
"We take great pride in the long-standing relationships we have with thousands of editors, journalists and bloggers, and in a recent survey of this community we outranked competitors for trustworthiness, and valuable, well-targeted information," said Jason Edelboim, Senior Vice President, Global Media & Distribution, PR Newswire. "These exciting enhancements to PR Newswire for Journalists will help our PR Newswire for Journalists community stay ahead of the latest professional trends and continue to provide their readers, listeners and viewers with original, insightful and engaging stories."
Take a quick video tour of the NEW PR Newswire for Journalists: http://prn.to/TheNewPRNJ
About PR Newswire
PR Newswire is the leading global provider of PR and corporate communications tools that enable clients to distribute news and rich content across traditional, digital and social media channels in real time with full actionable reporting and monitoring.
Producing, optimising and targeting news and content across the world's largest multichannel distribution network and offering the most accurate and frequently updated opted in journalist databases for nearly 60 years PR Newswire has a truly global reach serving clients across EMEA, India, the Americas and Asia-Pacific.
PR Newswire is part of UBM plc
SOURCE: PR Newswire
For further information: Media Contacts: Garry Durston, Marketing Communications Director EMEA & India, +44(0)20-7454-5115, [email protected]