TORONTO, Feb. 13, 2014 /CNW/ - In an early morning press conference at
the opening of the Canadian International Auto Show in Toronto, the
Mazda6 was declared the 2014 Canadian Car of the Year (CCOTY) by the
Automobile Journalists Association of Canada (AJAC).
This is the second time that Mazda Canada has earned the overall
Canadian Car of the Year title having previously won the title in 2004
for the Mazda3.
" We are truly honoured that AJAC has named the 2014 Mazda6 as their
Canadian Car of the Year - our flagship car that demonstrates the best
Mazda has to offer. This car introduced a combination of style, safety,
fuel economy, and dynamic driving into the midsize segment that has
never been available before, and winning CCOTY is an overwhelming
acknowledgement of that", said Kory Koreeda, President, Mazda Canada.
The Mazda6 was also the winner of the "Best New Family Car (over $30k)"
class. Twelve category winners were eligible for the top honours of
either the "Canadian Car of the Year" or "Canadian Utility Vehicle of
the Year" after being announced on December 3, 2013. Mazda won three of
the twelve categories while General Motors and Kia each had double
wins. The other category winners were Acura, Jeep, Lexus, Infiniti,
The overall and category winners represent the vote results by the
largest group of Canada's best-known automotive journalists, who
gathered last October in Niagara Falls, Ontario for a five-day
test-drive evaluation of brand-new or significantly changed vehicle
models. The event, known as "TestFest," was hosted by the Niagara Parks
Commission, and Shell Canada is the official fuel supplier.
The vote results are not the personal opinion of just one journalist.
Rather, they are based on a combination of objective data and
evaluation by 80 journalists of 174 vehicles. Each journalist drives
vehicles in a category back-to-back on the same day, under the same
conditions, on closed and public roads, so as to ensure fair comparison
and consumer relevance.
Every detail, from safety features to cargo capacity, is thoroughly
scrutinized and individually rated by secret ballot. Over 40,000 data
fields are generated by the journalists. KPMG then tabulates the
information from the ballots in order to determine the winners. The
vote results are kept confidential - even from AJAC - until announced
The whole point of AJAC's Canadian Car of the Year awards is to provide
consumers with sound, comparative information on vehicles that are new
to the market.
Accordingly, the vote results and comparative data from the entire 2014
CCOTY awards program are posted to the AJAC website for use by
consumers as a resource buying guide, at no charge, when shopping for a
new vehicle. The comparative data is criteria driven and based on
Are consumers aware of AJAC's Canadian Car of the Year Awards? And does
winning the Canadian Car of the Year award have any influence on a
The answer is yes.
Maritz Research, on behalf of AJAC and in association with Honda
Canada., conducted a survey of 2013 Honda Accord buyers to test their
recognition of AJAC and the Honda Accord as winner of the 2013 Canadian
Car of the Year award. Good news:
100% of survey respondents knew that the Honda Accord was selected as
the 2013 Canadian Car of the Year by AJAC.
Compared to previous award influence surveys, the awareness level has
gone up from 74% (2008) to 100% (2013)
56% of survey respondents said the AJAC Canadian Car of the Year Award
had a positive influence in the purchase decision. This result
demonstrates that the overall CCOTY award's influence has maintained
its position of over 50%
Today's vote results will be posted to the AJAC web site this week. The
TestFest comparative data is already posted. Look for "Vote Results"
and also "New Vehicle Data - Criteria Driven - Canadian Expertise" at ajac.ca
Please follow us on Twitter @AJACanada or #testfest and on Facebook.
This news release is brought to you by CNW Group: AJAC's official news
SOURCE: Automobile Journalists Association of Canada
For further information:
For more information about AJAC, its annual TestFest, and the Canadian Car of the Year Awards, please contact Beth Rhind, AJAC Manager, 1.905.375.5145, e: firstname.lastname@example.org.