MONTRÉAL, March 15, 2018 /CNW Telbec/ - The Musée d'art contemporain de Montréal (MAC) is the place to be this coming Friday, April 13, from 9 p.m. on, when it holds the 12th edition of the famous Printemps du MAC event. The exceptional event, inspired by this year's theme ELO LEO, will offer a nod to Leonard Cohen with a geometric take on the Beat culture, and will take place in a museum that has been utterly transformed for the occasion. All proceeds from the evening will go to the Musée Foundation, whose mission is to support the MAC in its various areas of activity: building the collection, producing exhibitions, promoting contemporary art and offering educational programs.
This essential event on Montréal's spring social calendar is well known for its inventive celebratory style, its eye-popping themes, its trendy attendees and its avant-garde taste. This year, the event will once again welcome more than 1,000 young professionals to an exclusive cocktail reception where all present will be invited to share in cultural and gastronomic discovery. Throughout the evening, participants will be able to groove to the music of DJ Thomas H, bid on various prizes offered in the silent auction and enjoy a very special opportunity to visit the Musée's exhibitions in a unique, elegant and festive atmosphere.
"What makes this event unlike any other fundraiser is its twofold mission: raise money to support the MAC's activities and expose young professionals to contemporary art by having them spend an evening at the Musée," explains Alexandra Mohsen (SSENCE), Co-chair of the Printemps du MAC Organizing Committee. "It's much more than a party. The Committee plans the artistic side of the evening for months to put on an event like no other, year after year."
"Springtime in Montréal always has a special vibe, and this festive, happy and electric evening captures that feeling perfectly. It's a terrific event to organize, and it supports a vital cause: the Foundation of the MAC. Being a part of it is a very hands-on way to support the Foundation and, in so doing, remind people of the importance of contemporary art in the affirmation and development of our culture and its immeasurable value to our society," says Stefanie Stergiotis (Transat A.T.), Co-chair of the Printemps du MAC Organizing Committee.
ELO LEO: A timeless soirée enlivened by beatnik sounds and geometric designs
Created by La Maison W, in collaboration with the Printemps du MAC Organizing Committee, the evening theme is a phonetic salute to Leonard Cohen's work and will cap the Leonard Cohen – Une brèche en toute chose / A Crack in Everything exhibition in memorable fashion.
The theme is also inspired by the beatnik movement. "This period is synonymous with freedom and rebirth, just like spring. So we took this artistic movement and added a touch of modern. As soon as guests arrive, they will be immersed in a monochromatic graphic universe, where shapes, lines, curves and crosshatching will create a hypnotic effect," explains Nikolaos Lerakis, Managing Director at La Maison W Montréal.
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A receipt for charitable donations will be issued for the eligible portion of the amount.
Printemps du MAC 2018 Organizing Committee, Montréal's can't-miss event this spring
The Foundation of the MAC wishes to offer its heartfelt thanks to Honorary Chair Martin-Luc Archambault (AmpMe), Co-chairs Alexandra Mohsen (SSENSE Canada) and Stefanie Stergiotis (Transat A.T.), as well as the members of the Printemps du MAC 2018 Organizing Committee, who so graciously put in the time and effort to make the event a success.
Members: Alexandra De Roy (SNC-Lavalin), Ariane Bisaillon (Blakes), Catherine Plourde (De Grandpré Joli-Coeur), Isabelle Nazon (McCarthy Tétrault), Luana-Ann Church (Quebecor), Lysandre Laferrière (Gowling WLG), Marie-Josée Therrien (BDC), Marion-Isabelle Muszynski (BNC), Shady Ahmad (Budge Studios), Virginie Bourgeois (Danone Waters), Annette Nguyen (Newad), Benjamin Lessard-Nguyen (Freedom 55 Financial), Isabelle Nazon (McCarthy), Marc-Antoine Dufresne (BFL Canada), Sophie La Flèche (Stingray).
Printemps du MAC was created in 2006 as a means to raise awareness among younger generations of contemporary art and the crucial role the MAC plays in protecting and promoting this heritage in Quebec, Canada and the world.
Every year, the event dazzles under the guidance of the Printemps du MAC Organizing Committee, a group of young philanthropists passionate about contemporary art, whose mission is to plan a unique event with genuine added value for guests as well as provide the MAC with exposure benefitting the Foundation of the Musée d'art contemporain.
Since its inception, the Printemps du MAC event has raised nearly $1,200,000 for the Foundation. When you buy tickets, you are supporting the MAC and its Foundation in a very real way, while also contributing to our society's cultural and artistic enhancement.
About the MAC Foundation
The Foundation of the Musée d'art contemporain de Montréal is dedicated to supporting the museum in its various activities, with a focus on building the collection, mounting exhibitions and maintaining educational programs. To achieve this mission, the Foundation's mandate is to raise funds from organizations and individuals interested in promoting and preserving contemporary art from Québec, Canada and abroad. In this way, the Foundation helps raise the profile of the collection at the heart of Canada's premier institution devoted exclusively to contemporary art.
About the Musée d'art contemporain de Montréal
Located in the heart of the Quartier des Spectacles, the Musée d'art contemporain de Montréal makes today's art a vital part of Montréal and Québec life. For more than fifty years, this vibrant museum has brought together local and international artists, their works and an ever growing public. It is also a place of discovery, offering visitors experiences that are continually changing and new, and often unexpected and stirring. The Musée presents temporary exhibitions devoted to outstanding and relevant current artists who provide their own, particular insight into our society, as well as exhibitions of works drawn from the museum's extensive permanent collection. They may feature every form of expression: digital and sound works, installations, paintings, sculptures, ephemeral pieces, and more. In addition to its wide range of educational activities familiarizing the general public with contemporary art, the Musée organizes unique artistic performances and festive events. It is a window onto a myriad of avant-garde expressions that extend the reach of art throughout the city and beyond.
About La Maison W
La Maison W has offices in Montreal and Paris, comprising a team of strategic advisors, designers, architects and copywriters. La Maison W mobilizes its expertise in design, branding and architecture to help brands build unique and memorable client experiences. La Maison W's most notable clients include Maripier Morin, Ivanhoé-Cambridge, Montreal Museumof Contemporary Art, Roland-Garros, Sofitel and Pernod Ricard.
SOURCE Musée d'art contemporain de Montréal
For further information: interview requests and visuals: Roxane Dumas-Noël, Head of Public Relations, Musée d'art contemporain de Montréal, T. 514 944-4472, [email protected]; Virginie Bourgeois, Communication officer, Printemps du MAC Organizing Committee, T. 418 654-8874, [email protected]