Winners survey reveals who Canadians find most and least enjoyable to
buy for, what women really want from their significant other and the
hard truth about re-gifting.
TORONTO, Dec. 3, 2012 /CNW/ - Canada's leading off-price fashion
retailer, Winners, released the results of its November 2012 National
Gifting Survey, revealing the habits of Canadians when it comes to
giving and receiving during the holidays. "It's heart-warming to learn
the enjoyment Canadians get out of holiday gift-giving. From reported
tricky-to-shop-for fathers to the beloved family pet (whom 60 per cent
of Canadians stated they also shop for), Canadians revealed a sense of
pride in their gift-giving abilities. From a thoughtful small gesture
for the host, to a luxurious item for a loved one, Winners is excited
to help gift-givers across the country find that perfect present this
holiday season," says Sarah Smithers, Winners Spokesperson.
The survey also revealed the following:
Look Out Santa! Canadians Have 'The Gift' When It Comes to Gift-Giving
(and They Know It!)
Ninety-three per cent of Canadians consider themselves to be average or
better when it comes to gift giving. And deservedly so! Canadians
receive an average of eight gifts during the holiday season and
typically like six (or three-quarters) of them. Survey results also
confirmed that Canadians give to an average of 10 people during the
holidays. Very few Canadians reported a Bah! Humbug approach to holiday
gifting with 84 per cent reporting they prefer to give gifts rather
than receive them.
It's the Thought That Counts, Eh?
Seventy-eight per cent of Canadians believe that it's the thought behind
the gift that matters most. And in true Canadian fashion, when
receiving that novelty Rudolf the red-nosed reindeer sweater or other
undesirable gifts, 93 per cent of Canadians practice polite receiving
and fake that they genuinely like it.
Hey Big Spender! Canadian Men Spend the Most on Significant Others
Men spend more than $100 more on average than women when buying gifts
for their spouse or significant other and 23 per cent of men drop $500
or more compared to only seven per cent of women! On average, women
spend $234 on their significant other while men spend $362.
Interestingly, nearly half of those interviewed (48 per cent) also
stated that their favourite gift last holiday was from their spouse or
significant other. When it comes to gifts from the man in their life,
women still report a preference for jewelry while many men would prefer
a gift card or a watch. Not surprisingly, men are more likely to be
down-to-the-wire shoppers with 12 per cent visiting stores on Christmas
When it comes to shopping for fathers, particularly father-in-laws, 56
per cent of Canadians reported finding them hardest to check off the
holiday gift list. While fathers often posed a gift-giving dilemma, 87
per cent of Canadian gift givers revealed that they most enjoyed
shopping for their children, followed by significant others (70 per
cent) and mothers (47 per cent).
Hosts With the Most Appreciate Even a Small Gesture
Canadians feel even a small gesture goes a long way when it comes to
gifts for the host, with 79 per cent of people reporting it's
appropriate to spend less than $30 on a gift. Gourmet food items topped
the list of best-received male and female host gifts.
Re-Gifting: Everybody's Doing It
Seventy-four per cent of Canadians feel there are situations where it's
OK to re-gift and over half (56 per cent) of those surveyed admitted to
having re-gifted. Canadians also suspect the re-gifting goes both ways
with 69 per cent reporting they've suspected receiving a re-gift. Only
nine per cent of those who have re-gifted reported being caught in the
act. All that is not to say this thrifty tradition comes from a bad
place: the most commonly reported reason people re-gift is that the
thought that someone else would appreciate it more.
The Cat is Out of the Bag on Secret Santas
Seventy-one per cent of Canadians reported that they have participated
in a "secret santa" type gift exchange in the past, but that the giving
and receiving experience generally wasn't a satisfying one. 75 per cent
stated they had received a gift that wasn't their style or something
they could use and 48 per cent said that they suspected their secret
santa had re-gifted! On the giving side of the present exchange, the
predominant challenge was finding a unique gift for the amount of money
allotted and as a result, many revealed they had overspent in order to
Ho! Ho! Faux Pas!
Fifty-five per cent of Canadians consider the biggest holiday faux pas
not being prepared to reciprocate a gift. Keeping a few extra gifts on
hand is the safest way to dodge awkward holiday gifting moments, should
there be an unexpected delivery by a friend or neighbour. Other
reported gifting nightmares included bringing 'the gift nobody wants'
in a secret santa (11 per cent), giving a thoughtful gift that misses
the mark (12 per cent), and spending less on someone than they spent on
you (six per cent).
Winners, Canada's leading off-price retailer, offers brand name and
designer fashions at up to 60% less than department and specialty
stores prices, everyday. The chain is Canada's largest off-price
retailer with over 220 stores across the country selling high quality
merchandise for the entire family. Winners is a division of the TJX
Companies, Inc. For store hours and locations, call 1-877-WINN-877 or
visit winners.ca. Find Winners on Twitter and Facebook or visit our Winners Online Media Showroom (password fall2012).
The WINNERS Gifting Survey was a National survey, conducted in November
2012, targeting women and men 25-54 years old who have shopped for
clothing, shoes or accessories in the past six months. The research
was conducted by IMI International using a National Survey Panel, with
the results being accurate at a 95% confidence interval.
Image with caption: "Sterling Silver Bow Necklace $34.99 compare at $50 (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21412.jpg
Image with caption: "Wool Cardigan with Leather Details $89.99 compare at $160 (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21414.jpg
Image with caption: "Ice Cream Play Set (13 pc.) $24.99 compare at $35 (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21416.jpg
Image with caption: " Wool Handmade Dog Sweater $24.99 compare at $40 (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21410.jpg
Image with caption: "Boxed Scented Candle $14.99 compare at $30 (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21408.jpg
Image with caption: "Gourmet Cooking Oils $6.99 - $8.99 compare at $10 - $12 /ea. (CNW Group/Winners)". Image available at: http://photos.newswire.ca/images/download/20121203_C5158_PHOTO_EN_21418.jpg
For further information:
or spokesperson interviews please contact
WINNERS Public Relations:
Tamara Robbins Griffith