TORONTO, June 4, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced
today that it has reached an agreement with Grand National Apparel Inc.
to exclusively launch Matthew McConaughey's new just keep livin (JKL) brand clothing line. Sears will begin offering JKL apparel in
store and online at sears.ca for the fall 2013 season.
Inspired by McConaughey's signature laid-back style, JKL sportswear
features technically-advanced fabrics, performance details and a
relaxed, casual aesthetic. Dubbed All-Journey Gear, the collection
delivers versatile, active-inspired looks with functional performance
fabrics that merge into good-looking, but hard-wearing apparel.
"As we enter the second year of our three-year Transformation, working
with new brands like JKL will help us improve the quality of our
apparel offerings," said Calvin McDonald, President and CEO, Sears
Canada. "An important part of our trading strategy is to increase our
relevance with men in the 25-45 age range, and we expect that JKL's
attractive yet rugged design will help bring these customers to Sears."
"JKL stands for just keep livin. In 1992, my father moved on, and just
keep livin came to be. It was about keeping his spirit alive and
continuing to get incentive from the things he taught me," said
McConaughey. "The tag line is a compass for me and serves as an
approach to life: No matter where we're headed, where the road takes
us, what's up ahead or what's behind us, we've got to "just keep
livin". That's the philosophy. It's a big part of what we try to show
the kids through our foundation and it's the DNA of the JKL brand."
A portion of every sale goes to Boys and Girls Clubs of Canada, Sears
community partner for almost half a century. The funds will provide
after-school fitness and wellness programs for youth in Canada based on
the curriculum of the just keep livin Foundation, a nonprofit
organization founded by Matthew McConaughey, that supports after-school
programs in areas that need them most. These programs encourage young
people to improve their physical and mental health through exercise,
teamwork, gratitude, and positive life choices. Learn more at www.jklivinfoundation.org or www.bgccan.com.
"Grand National Apparel Inc. and Sears Canada have had over a 30 year
history of introducing iconic brands to the Canadian marketplace, and I
take tremendous pride in bringing JKL sportswear to Sears for its first
journey outside of the United States," said Jeff Otis, President, Grand
National Apparel Inc. "Additionally, with the just keep livin
Foundation's affiliation with the Boys and Girls Club of Canada there
has been a wonderful precedent set by Matthew McConaughey to give back
in the communities in which the brand will be sold."
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
181 corporate stores, 248 Hometown stores, over 1,400 catalogue and
online merchandise pick-up locations, 101 Sears Travel offices and a
nationwide home maintenance, repair, and installation network. The
Company also publishes Canada's most extensive general merchandise
catalogue and offers shopping online at www.sears.ca.
About Grand National Apparel Inc.
Grand National Apparel is a global leader in the design, manufacturing,
sales and distribution of contemporary menswear. www.gnapparel.com.
MATTHEW MCCONAUGHEY is one of Hollywood's most sought-after leading men whose films have
grossed more than a billion dollars at the box office. He continues to
expand his body of work with roles in films such as Dazed and Confused,
Contact, A Time to Kill, Amistad, How to Lose a Guy in 10 Days, Lincoln
Lawyer, Magic Mike, Killer Joe, Mud, and the soon to be seen Dallas
Buyers Club. www.matthewmcconaughey.com/
SOURCE: Sears Canada Inc.
For further information:
Contact for Media:
Sears Canada, Corporate Communications