BLAINVILLE, QC, June 4, 2013 /CNW Telbec/ - Les Brasseurs du Nord, maker
of Boréale beer, is partnering with the Fonds de solidarité FTQ to
ensure the 25-year-old micro-brewery's future. The announcement was
made to the employees by company founders Laura Urtnowski, Bernard
Morin and Jean Morin, along with the Fonds' representatives.
"Bernard, Jean and I are proud of what we've built and what our
employees have accomplished over the last 25 years. We therefore wanted
to find a partner that would not only ensure the company's future but
its growth as well," said Laura Urtnowski. "With the Fonds de
solidarité FTQ, we found that partner. The Fonds is an ally that shares
our values and that will help us protect jobs, the environment and
Boréale's heart and soul, all the while keeping the company in Quebec
"Business succession will be one of Québec's big economic challenges
going forward," continued Normand Chouinard, the Fonds' head of
investments. "The Fonds has been tackling this issue since 1997 and
today we're happy to help Les Brasseurs du Nord remain in local hands
while it prepares to hand over the reins. By partnering with the Fonds,
Laura, Bernard and Jean show that they understand the importance of
properly preparing for this transition in order to ensure the future of
this successful Québec company."
Mr. Chouinard, was quick to reassure Boréale's loyal customers: "The
Fonds de solidarité FTQ has no intention of tampering with a formula
that has made Boréale a household name in Québec and its white bear
recognized in all corners of the province."
As part of the deal, the Fonds de solidarité FTQ becomes the majority
shareholder of Les Brasseurs du Nord, Jacques Sirois takes over the
helm, and Daniel Tremblay chairs the Board of Directors set up to
oversee the company's growth and change of ownership.
The company's owners will remain on board: Laura Urtnowski as
vice-president of public affairs and communications, Bernard Morin as
advisor to the president, and Jean Morin as vice-president of market
development, on-site consumption. Laura Urtnowski and Jean Morin will
also sit on the Board of Directors.
About the Fonds de solidarité FTQ
Created in 1983, the Fonds de solidarité FTQ has been driving the Québec
economy for 30 years. With net assets of $8.8 billion as at November 30, 2012, the Fonds is a
development capital fund that channels the savings of Quebecers into
investments in all sectors of the economy to help create and maintain
jobs and further Québec's development. The Fonds is a partner, either
directly or through its network members, in more than 2,000 companies.
With over 600,000 owner-shareholders, the organization has helped
create, maintain or protect almost 170,000 jobs. For more information,
About Brasseurs du Nord
Founded 25 years ago, Brasseurs du Nord is a 100% Québec-owned company
in Blainville known for its different types of ale beer: Boréale
Rousse, Boréale Blonde, Boréale Noire, Boréale Cuivrée, Boréale Dorée,
Boréale Blanche and Boréale IPA.
In 2012, Les Brasseurs du Nord launched a new brand of specialty beer,
Cuvée Boréale, made with 100% local ingredients. Cuvée Boréale
currently comes in two flavours: apple-cranberry and wild blueberries.
Founded by Laura Urtnowski, Bernard Morin and Jean Morin in 1987, the
company's mission is to offer Québec beer drinkers all-natural,
good-tasting and superior quality beer. Les Brasseurs du Nord is an
environmentally-conscious micro-brewery that has earned several awards
for its ecological approach. To learn more about Les Brasseurs du Nord,
visit our new Web site, launched on the occasion of our 25th
SOURCE: Fonds de solidarité FTQ
For further information:
for journalists only:
Vice-President, Public Relations and Communications
Telephone: 450 979-8400
Senior Advisor, Press Relations and Communications
Fonds de solidarité FTQ
Telephone: 514 850-4835
Mobile: 514 703-5587