An innovative sustainable redevelopment initiative at the foot of
Montreal's Mount Royal
MONTREAL, June 11, 2013 /CNW Telbec/ - Ivanhoé Cambridge is launching a
modernization project at Rockhill Apartments, a residential complex at
the foot of Mount Royal, in order to transform this iconic urban
development into a new prestige address in Montreal. The investment of
over $20 million includes numerous upgrades to the buildings and the
introduction of a range of "à la carte" services and exclusive
activities for residents.
"Forty-five years after its construction, the prestigious Rockhill
complex is poised to once again become one of Montreal's most
sought-after living environments," said Sylvain Fortier, Executive
Vice-President, Residential and Hotels. "This project is a tremendous
opportunity to position the property at the leading edge, increase the
value of a key asset in our portfolio and help breathe new life into an
Built in 1968 on the northwestern side of Mount Royal, Rockhill
Apartments made an immediate impact on the city, with its bold,
innovative design. With more than 1,000 units, this six-building
complex boasts modern architecture and an outstanding location on the
flanks of the mountain and minutes away from the downtown core. It has
made a name for itself for its compelling urban lifestyle and as a
symbol of success. Rockhill is one of only a handful of apartment
complexes of this size in the entire province of Quebec.
Ivanhoé Cambridge is committed to restoring the vitality and appeal that
have been the driving force behind Rockhill's reputation. The project
will focus on two aspects: the modernization and redevelopment of the
buildings and common areas and the creation of a leisure- and
community-oriented lifestyle. Upgrades include eight fully renovated
penthouses, stylishly appointed lobbies, Wi-Fi zones and a spacious,
light-flooded shopping gallery.
"Rockhill has some extraordinary qualities that very few residential
complexes can match," added Sylvain Fortier. "Not to mention a sizeable
tenant base that makes it possible for us to offer a wide array of
services and a hard-to-beat lineup of activities."
"The Rockhill complex is a striking part of the landscape and heritage
of Mount Royal. As such, it warrants special attention to ensure it can
play an even greater role in terms of showcasing Mount Royal and the
Côte-des-Neiges founders' trail," stated Dinu Bumbaru, Policy Director
at Héritage Montreal. "We are pleased to offer our support to Ivanhoé
Cambridge in this important undertaking."
The Rockhill redevelopment project is in keeping with the Company's
strategy to make long-term investments in its assets to create value
and generate optimal returns.
Ivanhoé Cambridge has called upon the talents of Sid Lee Architecture
and Sid Lee to develop and implement an architectural approach aimed at
revitalizing Rockhill in the apartment market and make better use of
the space to strengthen the ties between each of the buildings in the
complex and the people who live there.
A website dedicated to the new Rockhill experience has been created and
will provide updates on the status of the project: appartementsrockhill.ca.
About Ivanhoé Cambridge
Ivanhoé Cambridge is a world-class real estate company that leverages
its high-level expertise in all aspects of real estate including
investment, development, asset management, leasing and operations, to
deliver an optimal return for its investors. Through its multiple
subsidiaries, its assets in more than 20 countries are valued at over
Cdn$35 billion as at December 31, 2012. Ivanhoé Cambridge is a real
estate subsidiary of the Caisse de dépôt et placement du Québec (lacaisse.com), one of Canada's leading institutional fund managers. For more
information, visit ivanhoecambridge.com.
About Sid Lee Architecture - www.sidleearchitecture.com
Sid Lee Architecture merges the talents and skills of lead architects
and urban designers Jean Pelland and Martin Leblanc and innovative
consumer experience agency Sid Lee. Based in Montreal, the firm has
over 30 architects, technicians, designers, managers and administrative
employees on staff. The multidisciplinary team has a solid track record
in delivering large-scale projects. With an integrated vision of
architecture, interior design, brand strategy, an urban approach and
the role of staging, the team leverages their know-how and expertise to
bring a wide range of multifaceted projects to fruition.
Image with caption: "(CNW Group/Ivanhoé Cambridge)". Image available at: http://photos.newswire.ca/images/download/20130611_C7072_PHOTO_EN_27857.jpg
SOURCE: Ivanhoé Cambridge
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