Infiniti models from MY2014 to carry Q or QX prefix
New nomenclature symbolizes new brand direction and the commitment to
Infiniti under the leadership of Johan de Nysschen
The use of Q & QX captures the inspiration within the next generation of
Infiniti models, while relating back to Infiniti's roots of the Q45
New premium sports sedan to launch at NAIAS 2013 will be first Infiniti
to carry new Q badge
HONG KONG, Dec. 18, 2012 /CNW/ - Marking another significant step in its
plan to further expand its presence in the premium automotive sector,
Infiniti today announced details of a new nomenclature strategy to be
applied to its complete product range beginning with the 2014 model
year. The first model to carry Infiniti's new Q badge will be the Q50,
an all-new premium sports sedan to be unveiled at the North American
International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed
either by Q - for sedans and convertibles, or QX, for crossover and SUV
models. Each model will be further identified by a double digit
representing hierarchy within the range.
This strategic change reflects Infiniti's desire for clarity and
cohesiveness as it embarks on ambitious growth plans, including
significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen,
President of Infiniti Motor Company Limited, said: "Over the past few
months, we have talked at length with our retailers, our customers, and
our business partners about our brand. The need for a new identity and
direction to promote consumer familiarity with our model range as we
expand the portfolio became evident. To achieve this, we clearly needed
a simple and consistent nomenclature framework. After exhaustive
research and evaluation, we concluded that 'Q' captured the inspiration
within the next generation of Infiniti models, as well as emphasizing
our performance credentials while harking back to our heritage with the
Q45 - Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical
stages within the existing product range, as new model year variants
are introduced. The brand's future plans include a range of
next-generation Infiniti models which will carry Q and QX badging from
Infiniti, the premium automotive brand, reflects
its brand promise "Inspired Performance" with a model line-up of
sedans, coupés, SUVs and crossovers featuring exhilarating performance,
emotive design and cutting edge technology. Infiniti continues to
launch across the globe through a dedicated network of Infiniti Centres
that share a commitment to exceptional hospitality throughout the
entire period of ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global
footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East
in 2004, Korea in 2005 and Russia in 2006. Global expansion continued
in 2007 with Infiniti Centres opening in the Ukraine and in one of the
world's fastest growing luxury automotive markets, China. In 2008
Infiniti launched in Western and Central Europe which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is
situated in Hong Kong, headed by Johan de Nysschen as President of
Infiniti on 1 July.
For the latest news about Infiniti please visit: www.infinitinews.com
Infiniti offers a full-line of luxury performance vehicles designed to
inspire at every turn, including the all-new 2013 Infiniti JX luxury
crossover which joins the G37, M37/56, M35h Hybrid, EX, FX and QX.
There are 32 Infiniti retailers across Canada. More information about
Infiniti and the Total Ownership Experience® can be found at www.infiniti.ca.
More information, high-res images and b-roll are available at www.media.infiniti.ca/ or upon request.
Image with caption: "Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013. (CNW Group/Infiniti)". Image available at: http://photos.newswire.ca/images/download/20121217_C9843_PHOTO_EN_22030.jpg
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