Husqvarna launches new Spring Campaign encouraging Canadians to Challenge the Impossible

MISSISSAUGA, ON, June 11, 2013 /CNW/ - For over 300 years Husqvarna, the world's largest producer of outdoor power products, has been making equipment that gives consumers the self-confidence and capability to tackle even the most difficult challenge out there; making the impossible possible.

Founded in Sweden more than 300 years ago, Husqvarna has an extensive history of product excellence. It is this drive and commitment to continual innovation that has led to the production of a long list of pioneering, efficient and professional outdoor equipment. Husqvarna develops premium machinery that helps users be faster and more confident; preparing them for any challenge that comes their way.

In keeping with the goal of making the impossible possible Husqvarna is partnering with award-winning Canadian explorer, Bruce Kirkby to launch Challenge the Impossible - a national story contest that will recognize everyday Canadians who tackle seemingly impossible feats. The campaign is calling on consumers across Canada to visit and share their stories.

"Husqvarna is about Challenging the Impossible and being inspired by the pursuit of the challenges we face ahead," said Scott Ride, President Husqvarna Canada. "From an unruly lawn to trekking cross-country to a remote travel destination, our consumers challenge the impossible every day. We want to hear their stories and reward them for their work."

Entrants will submit a short written entry (150 words or less) and a photograph starting June 11, 2013 through to August 11, 2013. At the conclusion of the campaign, a panel of judges will evaluate entries based upon creativity and originality and the winner will be awarded an outdoor prize pack for two valued up to $5,000 and a Husqvarna product prize pack worth approximately $1600.

About Husqvarna
The Husqvarna Group is the world's largest producer of outdoor power product including chainsaws, trimmers, lawn mower and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumer and professional users. The Group's products are sold via dealers and retailers in more than 100 countries.

SOURCE: Husqvarna Canada

For further information:

Robyn Hunt, APEX PR


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