"Keurig® Single Cup Brewing Systems
are transforming the way U.S. and Canadian consumers brew and enjoy
their coffee, and our entire team is proud to be involved in driving
major shift in Canadians' consumption habits."
Sylvain Toutant, President, GMCR Canada
MONTREAL, June 7, 2013 /CNW Telbec/ - GMCR Canada Holding Inc. (GMCR
Canada), a subsidiary of Green Mountain Coffee Roasters, Inc. (GMCR)
(NASDAQ: GMCR), announced today it plans to invest CAN$55 million in
its existing Saint-Michel facilities to create a true Quartier du café in Montreal. The announcement was made at the company's Canadian
principle office with Quebec Premier Pauline Marois, Minister for
Industrial Policy and the Banque de développement économique du Québec
Élaine Zakaïb, Villeray-Saint-Michel-Parc-Extension Borough Mayor Anie
Samson, and GMCR Canada President Sylvain Toutant in attendance.
"We're very pleased to announce this investment in our Montreal
facilities, which will protect current jobs and create new ones as we
modernize our beverage production capabilities in Canada. This project
is meaningful because it will be vital to improving the effectiveness
of our operations in the city. GMCR is focused on driving innovation in
the beverage category, and our Montreal campus will be a key
contributor to those efforts over the long-term," said Sylvain Toutant,
President of GMCR Canada.
By modernizing and expanding its Montreal plant, GMCR Canada will be
able to increase and diversify its production capacity over the coming
years and remain a prime manufacturing hub in GMCR's North American
network. More specifically, this investment will allow the company to
upgrade its roasting facilities, add new high performance packaging
lines, renovate its green coffee infrastructure, and expand its
traditional production portfolio to include new beverages for GMCR's
Keurig® brewers. "The Keurig® Single Cup Brewing System is transforming
the way U.S. and Canadian consumers brew and enjoy their coffee, and
our entire team is proud to be involved in driving this major shift in
Canadians' consumption habits," stressed Toutant.
GMCR Canada plans to invest $55 million over the next 3 years in support
of the campus expansion. A part of the investment will be provided by
the Government of Quebec, which has approved a $5 million non-repayable
financial contribution to the company for this upgrade project.
"I want to stress the valuable support and financial contribution
offered by the Government of Quebec, which immediately saw the value of
this project and how important it is for Saint-Michel, for Montreal,
and for all of Quebec. I wish to thank all the government officials who
helped make this investment possible," added Toutant.
This project is expected to raise the number of jobs in GMCR Canada's Quartier du café in Montreal by 180 over the next 3 years. GMCR Canada currently employs
more than 1,700 employees in total combined in Canada. "At GMCR Canada,
our employees are one of our greatest sources of pride. We are very
excited to be able to create new, quality jobs and to continue to
develop the expertise of our team here in Montreal. I'd like to take
this opportunity to thank all our employees for their dedication. This
project would not have been possible without their contribution,"
About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of
Green Mountain Coffee Roasters, Inc. The company's Canadian principle
office and management team are located in Montreal, and it has three
roasting plants in Canada—two in Montreal and one in Toronto.
The company offers a wide range of premium coffees in a variety of
formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers
can enjoy GMCR Canada products whether they are at home, at work, in a
café-bistro and in other selling points. GMCR Canada markets flagship
brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee
marketplace, GMCR Canada is also a leader in sustainable development
thanks to its programs supporting coffee communities and local
communities, and its initiatives to reduce its environmental footprint.
For more information, visit gmcrcanada.ca, www.gmcr.com, Keurig.ca, VanHoutte.com, Timothys.com and baristaprima.ca.
Certain information contained in this filing, including statements
concerning expected performance such as those relating to net sales,
earnings, cost savings, acquisitions and brand marketing support, are
"forward-looking statements". Generally, these statements may be
identified by the use of words such as "may," "will," "would,"
"expect," "should," "anticipate," "estimate," "believe," "forecast,"
"intend," "plan" and similar expressions intended to identify
forward-looking statements. These statements may relate to: the
expected impact of raw material costs and our pricing actions on our
results of operations and gross margins, expected trends in net sales
and earnings performance and other financial measures, the expected
productivity and working capital improvements, the ability to maximize
or successfully assert our intellectual property rights, the success of
introducing and producing new product offerings, ability to attract and
retain senior management, the impact of foreign exchange fluctuations,
the adequacy of internally generated funds and existing sources of
liquidity, such as the availability of bank financing, the expected
results of operations of businesses acquired by us, our ability to
issue debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing
authorizations, organizational efficiencies, and the impact of the
inquiry initiated by the SEC and any related litigation or additional
governmental inquiry or enforcement proceedings.
These and other forward-looking statements are based on management's
current views and assumptions and involve risks and uncertainties that
could significantly affect expected results. Results may be materially
affected by external factors such as damage to our reputation or brand
name, business interruptions due to natural disasters or similar
unexpected events, actions of competitors, customer relationships and
financial condition, the ability to achieve expected cost savings and
margin improvements, the acquisition and integration of new businesses,
fluctuations in the cost and availability of raw and packaging
materials, successful execution of internal changes to the
organizational and leadership structures, changes in regulatory
requirements, and global economic conditions generally which would
include the availability of financing, interest, inflation rates and
investment return on retirement plan assets, as well as foreign
currency fluctuations, risks associated with our information technology
systems, the threat of data breaches or cyber-attacks, and other risks
described in our filings with the SEC.
Actual results could differ materially from those projected in the
forward-looking statements. We undertake no obligation to update or
revise publicly, any forward-looking statements, whether as a result of
new information, future events or otherwise, except as may be required
SOURCE: GMCR Canada
For further information:
Senior Manager, Workplace Excellence and Communication
Holding GMCR Canada Inc.
T: 514-789-4535 | 1-877-593-7722 #7894535
Investors and US media:
VP of Investor Relations and Corporate Communications
Green Mountain Coffee Roasters, Inc.