TORONTO, Sept. 17, 2014 /CNW/ - Promoting an event is just as important
as choosing a date and selecting a venue. Getting the word out
effectively can not only help drive attendance, but also help event
planners meet other company objectives such as increasing web traffic
or providing sponsors with recognition of their support.
"Events are an integral piece of the professional communicator's
toolkit, whether they're in marketing, PR or anywhere in between," said
Laurie Smith, Senior Director, Audience Relations & Strategic
Communications, CNW Group. "A comprehensive promotion plan that includes a news release or media
advisory can help to ensure event success."
CNW offers these tips for promoting events with a news release:
Don't forget the details. Include all the information a guest needs to know about the event -
dates and times, location, ticket information (if any) and, most
importantly, why should they attend?
Use multimedia. Photos, graphics and video elements are powerful tools for creating
buzz and compelling audiences to attend an event.
Timing. If you're looking for media attention, be sure to give reporters and
editors enough notice to schedule time on a busy editorial schedule to
attend your event. Follow-up your release with an advisory closer to
the event date.
For more on using news releases to promote events visit CNW's Beyond the Wire blog and follow @CNWGroup on Twitter.
CNW Group Ltd. (a PR Newswire company) offers content distribution,
creation and monitoring solutions to Canadian professionals working in
news media, financial services, public relations, investor relations,
marketing, digital communications, social media, corporate
communications, public affairs and customer service. The company is
best known for its newswire, a digital service that provides
simultaneous distribution of news releases and visual content to news
media and markets locally and globally. The newswire also powers
expansive web distribution networks serving to amplify client content
and drive online discovery. CNW Group also provides professional video,
photography and webcast production, translation, regulatory filing and
printing services as well as monitoring and measurement platforms.
Founded in 1960, CNW gets people talking about Canadian brands online
and in the news.www.newswire.ca
Image with caption: "CNW offers tips for event promotion (CNW Group/CNW Group Ltd.) (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140917_C9235_PHOTO_EN_42800.jpg
SOURCE: Canada NewsWire Ltd.
For further information:
Communications Manager, CNW Group