CNW offers tips for event promotion

TORONTO, Sept. 17, 2014 /CNW/ - Promoting an event is just as important as choosing a date and selecting a venue. Getting the word out effectively can not only help drive attendance, but also help event planners meet other company objectives such as increasing web traffic or providing sponsors with recognition of their support.

"Events are an integral piece of the professional communicator's toolkit, whether they're in marketing, PR or anywhere in between," said Laurie Smith, Senior Director, Audience Relations & Strategic Communications, CNW Group. "A comprehensive promotion plan that includes a news release or media advisory can help to ensure event success."

CNW offers these tips for promoting events with a news release:

  • Don't forget the details. Include all the information a guest needs to know about the event - dates and times, location, ticket information (if any) and, most importantly, why should they attend?

  • Use multimedia. Photos, graphics and video elements are powerful tools for creating buzz and compelling audiences to attend an event.

  • Timing. If you're looking for media attention, be sure to give reporters and editors enough notice to schedule time on a busy editorial schedule to attend your event. Follow-up your release with an advisory closer to the event date.

For more on using news releases to promote events visit CNW's Beyond the Wire blog and follow @CNWGroup on Twitter.

About CNW

CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the

Image with caption: "CNW offers tips for event promotion (CNW Group/CNW Group Ltd.) (CNW Group/Canada NewsWire Ltd.)". Image available at:

SOURCE: Canada NewsWire Ltd.

For further information:

Amanda Laird
Communications Manager, CNW Group


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