TORONTO, Dec. 3, 2012 /CNW/ - On Wednesday, December 5, Canada Post and
ShirtPunch will partner to offer two limited-edition holiday-themed
T-shirts to benefit the Canada Post Community Foundation for Children. Santa's T-shirt Day will also remind children it's time to write to Santa. The North Pole
Post Office will handle more than one million letters over the next few
weeks - each one answered by Santa and delivered by his special postal
Two T-shirt designs will be offered exclusively on ShirtPunch.com and all proceeds will be donated to the Canada Post Community
Foundation for Children. With pop-culture designs, the T-shirts have a
wide appeal for family and friends as stocking-stuffers or gifts under
"Our T-shirt designs reference pop culture icons, anecdotes or
analogies," says Russ Montague, the founder of ShirtPunch and recent
recipient of two Canada Post E-commerce Innovation Awards. "Giving a
new spin on a holiday classic - writing to Santa - for little or big
kids, is fun. And buying the shirt will support a great cause."
Canada Post's collaboration with ShirtPunch for Santa's Shirt Day
celebrates the nostalgia behind writing a letter to Santa in a
contemporary way: cool designs for a cool cause just a click away.
"We're proud to partner with an innovative Canadian e-commerce company
like ShirtPunch for this holiday T-shirt," says Jon Hamilton, General
Manager, Strategic Communications and Community Investment. "Combining
the legacy of a tradition like the Santa Letter-writing Program and
ShirtPunch's desire to support the Foundation is a win-win opportunity
for children's community programs across the country."
ShirtPunch is landing a variety of endorsements from big-time
celebrities, like Santa and Hollywood actors, but also large broadcast
or video companies. Gaining limited-edition design licenses with
popular partners is helping ShirtPunch's growing notoriety south of the
border. From a company that started in Russ Montague's basement in
Oshawa, Ontario, ShirtPunch has grown into a successful e-commerce
business in just over a year. The company was recently named Best New
E-business and awarded the Consumer Champion Award (chosen by Canadians
in an online vote) at the Canada Post E-commerce Innovation Awards.
Santa's T-shirts will be available on ShirtPunch.com starting December 5 right up until Boxing Day.
SOURCE: Canada Post
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