Research, Ideate and Create Compelling PR Campaigns That Drive Results
Built into the Amplify platform, the Plan tool helps you uncover trending topics, find
content ideas and turn insights into campaigns that keep your brand top of mind.
AI Purpose-Built for PR and Comms Teams
Trained for PR
Built on decades of press release performance data and editorial best practices, designed to drive meaningful results.
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Secure & Enterprise-grade
Draft content in a secure, SOC 2 Type II-compliant platform, powered by Google Gemini Enterprise. See our AI Code of Ethics.
AI Made Simple
Built-in guidance and structured workflows make it easy to go from idea to execution, without the hassle of manual prompting.
Campaign Research
Stay Ahead of Emerging Trends
Keep a pulse on the market with a regularly updated news feed that highlights the latest industry trends and breaking stories. Search by topic, brand, or industry or let AI suggest relevant topics. Then, turn insights into press releases and other content using the Create module.
Campaign Ideas
Tell Stories That Drive Results
Confidently build your content calendar with newsworthy stories your audience is already searching for. Our tool surfaces storylines based on trending questions, keywords and hashtags, removing the guesswork.
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Campaign Builder
Plan an Entire Campaign in Minutes
Start with suggested campaign ideas and quickly build a tailored plan based on your desired theme, goals and audience. Our AI generates a detailed plan including an executive summary, recommended content and a timeline. Easily share and collaborate with your team, boosting visibility and alignment.
Campaign Content
Effortlessly Turn Ideas into Content
Quickly turn campaign ideas or trending stories into brand-aligned content. Use AI to draft press releases or create supporting assets like videos, blog posts and more, all tailored to your brand voice.
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The Industry’s Most Trusted Platform
The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification™ approach, we help brands achieve greater visibility, engagement and results.
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Frequently Asked Questions
What is PR Newswire AI?
PR Newswire AI is a powerful suite of generative AI tools integrated into the Amplify platform. Built specifically for communications professionals, it streamlines the entire PR workflow, from campaign planning and content creation to distribution of press releases. By combining third-party technology (Google Gemini Enterprise) with proprietary models trained on years of press release performance data and editorial best practices, our AI helps brands quickly and easily craft high-quality, results-driven content that effectively tells your brand’s story.
How does the AI align with my company’s brand voice?
Our AI studies your past press releases as well as your company website to understand your unique style and tone. For new platform users, the tool will reference similar companies in your industry in addition to your website. While drafting a new release with our tool, make sure to review and edit the text directly so that it fits your needs. The more content you create with our AI solution, the more familiar it will become with your brand voice.
How does the Press Release Score work?
The Press Release Score provides insights and tailored recommendations to improve press release content. By leveraging historical performance data, industry best practices and generative AI, the tool evaluates your release from "Poor" to "Great." It evaluates key elements such as headlines, quotes, structure, calls to action and news angles, offering actionable feedback for refinement. This feature speeds up the drafting process and enhances the quality of content.
Can I still have the editorial team, or a live person review my release before distribution?
Yes, you always have 24/7/365 access to our editorial team. They are expert advisors when it comes to press release writing, SEO and the PR industry, and they are happy to assist you with reviewing and editing releases before submission. It’s important to remember that you retain responsibility for the accuracy of your release, including AI-generated content and quotes. We recommend thoroughly reviewing your release and receiving any and all required internal approvals before submission.
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