2025 State of the Press Release Report

As it becomes increasingly difficult to trust the authenticity and authority of online content with the proliferation of AI, the press release remains a trusted tool for those seeking brand-related information. For the PR and comms industry, the press release has proven to be a valuable form of content cited heavily by large language models (LLMs).

In this rapidly evolving environment, understanding the modern press release environment has never been more critical.

PR Newswire’s flagship annual State of the Press Release Report provides public relations and communications professionals with unmatched data-driven insights to help them navigate the current press release landscape to achieve maximum visibility and engagement for their stories. This report is a robust, strategic analysis of PR Newswire’s proprietary press release distribution data combined with an exclusive survey of active communications and public relations professionals across the globe.

In this year’s State of the Press Release Report, you’ll learn:

  • How AI search is impacting press release strategy
  • Which channels are frequently used for repurposing press release content
  • How industry professionals are currently using generative AI for press release creation

Don’t miss out on valuable insights from our biggest, most comprehensive report to date.

Fill out the form to download the report today.

 
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