From Keywords to Conversations: How AI Search is Reshaping PR

As search engines evolve, so must the way brands tell their stories. For PR, IR and communications professionals, understanding the seismic shifts in SEO—driven by AI and large language models—is no longer optional. Today, brand content must do more than use the right keywords; it must solve real problems, answer real questions, and align with why people are searching. 

Join our experts for a timely conversation on:

  • How Large Language Models (LLMs)—like those powering ChatGPT and Google’s AI Overview—are reshaping search results and what that means for brand visibility.
  • The implications of AI-generated summaries on Google Search, ChatGPT and other platforms for public relations, investor relations, and corporate communications.
  • Actionable strategies for adapting your content to stay visible in AI-powered search results—while continuing to drive earned media

Watch Now!

 
ca
Incorrect information? Clear the form.

Watch Now!

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). You can unsubscribe via a link in the footer of our marketing emails. For more information, please see our Privacy Notice.