The Best Tips and Examples for New Hire Press Releases
Announcing new hires can be both exciting and challenging. It’s also an essential part of your larger public relations strategy. You want to showcase your company’s growth and talent acquisition, but crafting a new hire press release that captures attention and conveys the right message isn’t always easy. With our tips, you can learn how to write a press release for a new hire that communicates your company’s vision and generates positive media coverage.
What Is a New Hire Press Release?
A new hire press release is an official announcement about an individual joining your organization or taking on a new role. The most newsworthy topics tend to be new executive press releases, but there are plenty of other examples of effective new hire announcements.
The purpose of a press release introducing a new employee is to inform stakeholders, media and the public about changes in your company’s leadership or structure. These types of releases can also help new employees feel welcome and spread the word to current employees that they have a new team member or executive hire. They should include the person’s background, new responsibilities and how they align with the company’s goals. You should also use social media to amplify your new hire announcements.
How to Write a New Employee Announcement
A press release for a new employee announcement follows a similar template as other topics. Make sure you focus on the newsworthy aspects of your announcement and follow AP Style guidelines. Here are a few more tips to make your new hire press release stand out.
Start with a Strong Headline
New hire press release headlines should grab attention immediately. Include the full name and title of the new hire, your company name and strong verbs like “welcomes,” “appoints,” or “announces.” For example: “Tech Innovator XYZ Corp Welcomes Jane Smith as New Chief Technology Officer.” A straightforward and powerful approach communicates key information and sets a positive tone for the rest of the release.
Research and Confirm the Details
You don’t want to get anything wrong in a new hire press release. Include the full name, position title, start date and a brief mention of previous years of experience, key accomplishments and relevant industry background. If you can, speak directly with the new hire to confirm these details. (While you’re at it, get some new hire quotes for your press release.) Finally, run the release by the new hire’s superior or department head for approval.
Include Goals in Addition to Role
While it’s important to provide a clear job description, go beyond just listing responsibilities. Help readers understand the strategy behind the new hire by talking about specific projects or improvements they’ll work on and how they’ll contribute to the company’s long-term success.
Connect to Your Company Vision
A new hire press release is also an opportunity to reinforce your company’s values and goals. Frame the hire within the larger context of your company’s direction and achievements, explain how they align with your mission and show how they’ll help drive your vision forward. You’ll show why your new hire is a great culture fit while also earning positive coverage for your company.
Relate to the Real World
If your new hire is well-known or replacing a high-profile individual, the announcement itself might be newsworthy. Even if you’re not writing a new executive hire press release, you can create interest by connecting the hire to larger market or industry trends. For example, if you’re hiring a sustainability expert, you could discuss how this reflects your company’s commitment to addressing climate change. Or if the new hire will lead the construction of a factory, highlight how this will create jobs and boost the local economy.
Look to the Future
New hire press releases should provide a glimpse of what this new position means for the future. Position your company as a leader, disruptor or emerging player in your industry, and show how this new hire contributes to that status. Include a forward-looking quote from the CEO or another company leader expressing excitement about the hire and its implications.
Make It Visual
Add a professional headshot of your new hire to help readers put a face to the name. You can also include videos of your team in action, company logos, office photos, or even audio clips of a welcome message. Adding multimedia content like this makes your announcement more engaging—in fact, it can increase press release views by as much as six times.
Always Give Contact Information
Journalists often have follow-up questions after reading a press release. That’s why new hire press release templates always include a press release boilerplate and media contact information. When journalists can easily reach out for more details or to arrange interviews, your announcement is more likely to get thorough and accurate coverage.
New Hire Press Release Examples
Different types of new hires call for different approaches in your press release. Let’s look at some common new hire press release samples and what makes them unique.
New Executive Announcement
When announcing a new executive, focus on their expertise and how it will benefit the company. Highlight their past achievements and explain how their skills align with your company’s goals. Include quotes from both the new executive and a senior leader about why this hire is strategic for the company’s growth plans. The sample below contains some great new hire press release example quotes.
Example: RealNex Expands Team: Bryan Colin Added as VP of Visual Technologies
New Executive Director Announcement
Executive directors are typically senior managers or operating officers who lead nonprofits or foundations. It’s especially important that new executive director press releases highlight the individual’s passion for the cause and any past work in the sector. Mention what they hope to achieve, such as expanding programs, increasing fundraising or enhancing community engagement. A quote from a board member about why this person is the right fit will add even more credibility.
Example: Congressional Medal of Honor Society Appoints Chad Graham as New Executive Director
New CEO Announcement Press Release
A CEO announcement is a major event. The new hire press release should detail the new CEO’s background, achievements and vision for the company. Include quotes from senior leaders about why they were chosen and how they’ll lead the company into its next phase of growth. If they’re coming from outside the company, explain why their external perspective is valuable.
Example: Mark Thompson Named Chairman and CEO of CNN Worldwide
Press Releases for New Employees
New hire announcement press release examples don’t just cover individuals. If you’re hiring a large number of employees, for example, for a busy season or a new location, that’s a newsworthy angle. Use the press release to explain why this hiring push is happening now: Is it due to expansion, new product launches or seasonal trends? If you’re looking to actively hire, be sure to include a link where readers can apply, as in the example below.
Example: Party City to Hire Approximately 20,000 Team Members in Preparation for a Busy Halloween Season
Maximize the Value of Every New Hire
New hire press releases are great for sharing exciting staff changes and showing that your company is growing. When you write a clear, compelling announcement, you can catch the media’s eye, draw in talented job seekers and boost your company’s image. But to really get the benefits, you need to go beyond new hire press release templates.
With PR Newswire’s extensive distribution network, your new executive announcement becomes more than a standard press release. We distribute your news to our extensive network of newsrooms, websites, journalists and influencers–the largest in the industry. We also offer innovative services to expand your story’s reach, increase social media shares and boost engagement with your target audience. Start sending press releases with us today.
FAQs About Press Releases for New Hires
What should be included in a new hire press release?
New hire press releases should include the new hire’s name, title, previous experience and key accomplishments. Explain their new role and how it aligns with company goals. Add quotes from the new hire and a company leader. Provide context about the company and include contact information for media inquiries.
How do you write a press release for a new executive?
A new executive press release should start with a strong headline featuring the executive’s name and new role. Highlight their experience and achievements. Explain how they’ll contribute to company goals, and include quotes from the executive and a senior leader. Don’t forget to provide the company boilerplate and media contact information.
How long should a new hire press release be?
Aim for 400-600 words for a new employee press release. That way, you can include all the necessary information without overwhelming readers. Focus on the most important details about the new hire and their role. Use concise language and break up text with subheadings for easier reading.
While new hire announcements are a great way to generate buzz, your company has many other stories worth sharing. Ready to explore more opportunities for media coverage? Download 10 Newsworthy Reasons to Send a Press Release to find fresh ideas to keep your company in the news.