TORONTO, Oct. 8, 2014 /CNW/ - Today not only marks the opening of the NHL season for star forward Joffrey Lupul, but also marks the start of his new partnership with ZTE Canada, a leading global provider of mobile devices.
Over the next two years, the Toronto Maple Leafs left winger and influential style-maker will showcase ZTE smartphones through social media channels, Facebook game day giveaways, marketing programs and personal appearances.
"As someone who demands high performance and with a discerning eye for style, Joffrey Lupul is the perfect partner for ZTE," says Denson Xu, CEO of ZTE Canada. "We are looking to grow our brand in Canada and Joffrey will certainly help make that happen."
"Getting involved with a company that appreciates style, value and performance was an easy decision," says Lupul. "ZTE has a great global brand and I'm happy to be part of growing that brand in Canada."
The Grand X, ZTE's first smartphone with a major carrier in Canada, is currently available at Bell and Virgin Mobile. More handsets are slated for release this year and next.
ZTE is a leading global provider of handsets and telecommunications equipment, developing and producing 2G, 3G and 4G mobile devices in over 150 countries. In North America, they are among the top four smartphone/handset vendors. Founded in 1985, ZTE is listed on the Hong Kong and Shenzhen Stock Exchanges and is China's largest listed telecom equipment company.
Image with caption: "The Grand X, ZTE's first smartphone with a major carrier in Canada, is currently available at Bell and Virgin Mobile. (CNW Group/ZTE Canada)". Image available at: http://photos.newswire.ca/images/download/20141008_C2168_PHOTO_EN_6469.jpg
SOURCE: ZTE Canada
For further information: John Settino, The iPR Group, 416-850-2524, [email protected]