LONDON, Sept. 25, 2018 /CNW/ -- Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it has enabled support for Push Ads on the Zeropark ad exchange platform.
Push Ads are a high performing native-like ad format delivered on mobile and desktops devices in the form of a push notification, a highly-engaging clickable alert that redirects its recipient to the promoted offer.
Until now, Zeropark ad exchange had offered its customers three types of advertising formats: full-page pop ads, parked domain redirects and in-app ads. By introducing Push Ads, Zeropark is now vastly expanding its inventory enabling advertisers to add to the marketing mix a new, highly efficient channel for attracting and retaining customers. And with over 300 million users already subscribed through publishing sites, with the introduction of Push Ads, Zeropark is now set to become the world's largest provider of push advertising.
One of the major advantages of Push Ads is user experience. Based on set preferences, the recipient of the ad is served non intrusive relevant offers even when the recipient is not browsing. Meaning, advertisers can surgically target a highly engaged audience and generate an instant response.
Already dominant in the e-commerce, travel and service industries, Push Ads, deliver unparalleled click-through rates, way beyond 10%, thus easily outperforming traditional ad formats. Push Ads are an efficient choice for any campaign, from brand awareness to new client acquisition and retention.
"Opening our gates to push advertising is a turning point for Zeropark as it easily and effectively enables digital marketers to reach unprecedented performance," said Mateusz Drela, Zeropark's Managing Director. "Moreover, beyond supporting push ads, we are now also becoming their largest provider on the market, with a database of over 300 million opt-ins. Last but not least, as push ads are inherently native to users' interests and since users are in full control of their subscriptions, our solution is fully GDPR-compliant and ensures bot-free, high-quality traffic."
"Invalid traffic and ad fraud are still some of the most daunting challenges in the advertising industry. Codewise leverages both manual and automated bot filtering as well as third-party solutions to provide our customers with the highest quality traffic," said Dr. John Malatesta, President and Chief Revenue Officer at Codewise. "Our investment in Push Ads enables digital marketers to avoid ad fraud and achieve unprecedented levels of scalability. By becoming the world's largest provider of push advertising, Codewise continues to fuel its exponential growth, which has already brought our company a wide recognition as one of the fastest-growing technology companies in the world."
Founded in 2011, Codewise is the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times and Deloitte. Codewise's solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world's largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com
Zeropark is a performance traffic exchange that connects advertisers, affiliates and media buying teams with high-performance traffic sources in real time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop, now also including Push Ads. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. Learn more at www.zeropark.com.