ZENERGY TO SPEARHEAD NEW 100 PER CENT CANADIAN WINE IDENTITY
TORONTO, July 16, 2015 /CNW Telbec/ - Zenergy Communications was named Agency of Record by the Canadian Vintners Association (CVA) for the development of its domestic wine branding campaign. The agency won the account after a competitive RFP process.
Zenergy Communications has been entrusted with developing a brand identity and launch strategy promoting 100 per cent Canadian wines, targeting the next generation of wine drinkers throughout the country. The goal of this mandate is to facilitate the long-term prosperity of Canada's wine industry both domestically and eventually internationally. The launch date of this campaign is scheduled for Fall 2015, following strategic research and planning that is currently underway.
"Canadian wine industry representatives have worked hard over the past two years to develop a brand framework," said Dan Paszkowski, president and chief executive officer, Canadian Vintners Association. "We are excited about working with Zenergy Communications whose expertise in communications and graphic design will captivate the hearts of our core market."
The CVA represents wineries responsible for more than 90 per cent of Canada's wine production and premium wine exports in Canada. It focuses on national leadership and strategic integrity to enable domestic and international success for the Canadian wine industry.
"We are honoured to have been selected to work with the CVA on this national branding campaign to support wineries across Canada," said Linda Farha, president, Zenergy Communications. "Our experience in the wine industry and knowledge of the Canadian marketplace pairs perfectly with the CVA's mission to drive excitement about Canadian wine."
About the Canadian Vintners Association
The CVA represents large, medium and small wineries across Canada. CVA member wineries are responsible for more than 90% of annual wine production, and are engaged in the entire wine value chain from grape growing, farm management and grape harvesting to wine production, research, bottling, retail sales and tourism. For more information, please visit canadianvintners.com
About Zenergy Communications
Zenergy Communications is a devoted full service, bilingual marketing and communications firm that ensures success through implementing effective integrated initiatives. Zenergy has offices in Montreal, Toronto, and New York as well as strategic alliances across Canada and the U.S. With a strong presence in the Canadian market, Zenergy is the driving force behind successful communications campaigns throughout Anglophone and Francophone communities. For more information, please visit www.zenergycom.com.
SOURCE Zenergy Communications
For further information: Erin Cudmore, Zenergy Communications, Media Relations Coordinator, 416-591-5461, [email protected]