Zellers introduces high performance women's activewear to stores across

Exclusive partnership with UBI Apparel Inc.

TORONTO, Dec. 7 /CNW/ - The Sportek Platinum line of women's activewear hits Zellers stores exclusively across Canada this month. Sportek Platinum features high tech, high performance run, yoga and gym wear for women, with the quality of other high-end activewear lines on the market, but sold at a competitive price.

Zellers has partnered with Montreal-based manufacturer, UBI Apparel Inc. to develop this exclusive line of activewear.

"We now offer our female customers versatile wardrobe solutions through our Pure Alfred Sung Collection at Zellers, launched earlier this year," says Carrie Kirkman, GMM Zellers Ladies Wear, Accessories, Jewellery and Footwear. "Now we can provide stylish, high performance activewear at very accessible prices to support the healthy, energetic side of her life."

The line features core pieces inspired by trends, including sports bras, v-neck tees, and basic leggings; along with running pieces like zip jackets, tights and pants; yoga separates such as dance tees, yoga pants and capris; plus gym pieces, ranging from hoodies to fleece pants. All pieces are made with high tech, breathable fabric, designed to transfer moisture away from the skin, and offer seamless design in stretch material for ultimate comfort.

Sportek Platinum offers essential pieces for the woman who is active and stylish, yet budget conscious, with all items priced between $9.97 and $39.97.

"Consumers are looking for quality and value in their active lifestyle apparel," says Kathy Van Ness EVP/CMO of UBI Apparel Inc. "We believe customers will enjoy the Sportek Platinum in-store shopping experience at Zellers and that they will find the activewear fresh and exciting."

About Zellers

Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers' top priority. Zellers has a greater focus on branded apparel and improved customer service. Official 2010 Canadian Olympic Team Replica Apparel is available at Zellers, and is exclusive to HBC.

About Hudson's Bay Company

The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Zellers Inc.

For further information: For further information: or to request imagery: Ava Tsinman, Harbinger, (416) 960-5100 x 291, atsinman@harbingerideas.com

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