Appoints Ethnic Channels Group to represent the brand in Canada - Gets
full distribution from day one!
NEW YORK, Jan. 30, 2013 /CNW/ - ZEE TV, the #1 South Asian Entertainment
Network in partnership with Ethnic Channels Group Limited (ECG),
Canada's largest distributor of third language television services, launches ZEE TV Canada!
ZEE TV will be available to Canadian viewers as a 24/7 service for the
first time! Canadian viewers who enjoyed ZEE's top programming such as Pavitra
Rishta, Punarvivaah and SaReGaMaPa on ATN, will now be able to watch their favorite shows throughout the day. ZEE
TV Canada will be available on Rogers, Bell and Telus starting from
ZEE's relationship with ATN has been a happy one. In Canada, however ZEE
has outgrown the relationship and felt the need to address the
immediate and ever-growing consumer need for more top notch ZEE
ZEE Americas CEO, Suresh Bala said "The impact and growing importance of
the South Asian diaspora in Canada cannot be overstated. And with the
launch of ZEE TV Canada, we are now in a position to address this
significant opportunity. ZEE has and continues to remain the leading
South Asian media brand globally. 650 million viewers in 169 countries
around the world are testament to its popularity. We are fortunate to
have found an energetic and progressive partner in ECG and we are
confident that this partnership will help us to exponentially grow our
business in Canada".
"Ethnic Channels Group is privileged to partner with the #1 South Asian
Channel in the World. Canadian viewers will be enthralled by ZEE's
programming repertoire" said Slava Levin Co-founder and CEO of Ethnic
"As the largest distributor of international TV in Canada, the launch of
ZEE TV is a great addition to our Group" added Hari Srinivas, President
of Ethnic Channels Group.
ZEE now has 6 channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, ZEE
Salaam, ZEE Tamizh and ZEE Cinema will now be joined by ZEE TV Canada
as a 24/7 channel!
ATN viewers can subscribe to ZEE Canada on Bell (Satellite Channel # 679| Fibe Channel #838); Rogers (Channel #697) and Telus (Satellite Channel #679| Optik TV Channel Coming soon)
For more information on how to subscribe to ZEE TV Canada, visit
www.zeetvcanada.ca or call toll free 1-855-WANT-ZEE (1-855-9268-933)
ABOUT ZEE AMERICAS
ZEE TV - the name that has become synonymous with unparalleled quality
in entertainment - has been a dominant player in broadcasting content
for more than 17 years in the national and international space. As an
Indian channel, ZEE TV is committed to supporting the values and
traditions that appeal to South Asians across the globe.
In July 1998, ZEE TV expanded its presence in the international space by
establishing itself as a mainstay in American households, reaching more
than 2 million viewers. As the undisputed leader in the market for
over 12 years, ZEE TV has successfully evolved its content to meet the
changing needs of the market across genres and languages. As the
exclusive distributor of the Zee channels in the Americas, Asia TV USA
Ltd. caters to a wide audience with a growing number of channels,
including ZEE Cinema, Zing, ZEE Business, TEN Cricket, ZEE Marathi, ZEE
Kannada, ZEE Telugu and Alpha ETC Punjabi & ZEE Smile.
ABOUT ETHNIC CHANNELS GROUP
Ethnic Channels Group (ECG) is a Canada-based television broadcasting,
distribution and communications company, specializing in multicultural
television channels for the North American market.
ECG currently owns and operates 46 television channels in the following
languages: Hindi, Russian, Vietnamese, German, Tagalog, Arabic, Tamil,
Portuguese, English, Hebrew, and Urdu.
In addition, ECG distributes various foreign services, acting as the
official distributor on the broadcaster's behalf. ECG services are
currently available through the following providers: Rogers Cable, Shaw
Cable, Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in
Canada and Dish Network in United States.
SOURCE: Ethnic Channels Group
For further information:
Or visit www.ethnicchannels.com