VANCOUVER, Dec. 18, 2014 /CNW/ - 3TL Technologies Corp. (TSXV: TTM) (the "Company") announced today that ZAPNE LLC, the US based manufacturer of a new, all natural acne treatment system, retained 3 Tier Logic, the Company's wholly owned subsidiary, to use its Platform³ technologies to generate significant brand awareness, ignite online sales, and drive massive social media engagement.
"According to the American Academy of Dermatology nearly 85% of people experience acne at some point in their lives," said ZAPNE Chief Executive Officer Ebbie Nakhjavani. "Unfortunately, there is a lot of misinformation in the media and on the market today about the causes and treatments of acne. Most over-the-counter products use harsh chemicals. We offer an effective all natural product that takes only 15 minutes to apply, and is used only once a week. Platform3 is giving us the infrastructure to use the power of social media to provide consumers with factual information about acne and our products that they can share with their friends on their social media channels, in the most-trustworthy manner possible. This is important for ZAPNE because our product works and studies show that people trust recommendations from their friends more than any other form of advertising."
ZAPNE is using 3 Tier Logic's Platform3 as the backbone of Club Zapne, the company's content marketing and loyalty program. Club Zapne provides consumers with an opportunity to earn rewards points for sharing multi-media content with their friends on Facebook, Twitter and Instagram. Club Zapne will also give consumers access to the company's affinity marketing program wherein consumers earn a commission from ZAPNE whenever their social media friends purchase products from Zapne.com. The company is expecting the friend-to-friend content sharing capabilities of Platform3 to rapidly propagate the affinity-marketing message and thereby fuel exponential sales growth. Club Zapne rewards points will be redeemable for ZAPNE product discounts and other audience-relevant rewards such as retailer gift cards and online music downloads.
"With facial skin care representing the largest part of the $62-billion U.S. cosmetic industry, by 2016 estimates, it is significant that ZAPNE has chosen Platform3 as the foundation of its consumer marketing program," said Robert Craig, CEO of 3 Tier Logic. "It reinforces our belief that Platform3 can play a significant role in the advertising and sales of consumer packaged goods."
In addition to helping ZAPNE grow its affinity-marketing program and brand awareness, the data acquisition technology of Platform³ will gather demographic and behavioral information about each consumer participating in Club Zapne. The platform's data segmentation process will enable ZAPNE to identify, communicate with, and reward its most influential customers, as well as other consumers who are likely to advocate for the product with their friends.
About Zapne LLC
Zapne LLC, is the developer of ZAPNE, the unique Once a Week Natural Treatment for Acne, that has just been commercially released. ZAPNE is endorsed by Citizens for Health, a consumer advocacy organization that promotes both the accurate disclosure of the actual ingredients in foods and personal care products as well as promoting the awareness of using natural products to treat various conditions as a first alternative before using potentially dangerous chemical treatments. ZAPNE LLC is a Nevada limited liability company, that is a subsidiary of NextNaturals LLC, a Delaware limited liability company. NextNaturals plans to release new natural personal health care products in 2015. Visit ZAPNE.COM to learn more.
About 3TL Technologies Corp.
The company's core product Platform³, launched in early 2014, is a consumer-to-consumer content marketing, data mining, loyalty and rewards platform used by brands to engage consumers on the web or mobile phone through digital and social channels. Platform³ enables brands to facilitate the distribution of relevant brand content through friend-to-friend sharing via social media. Platform³ collects and analyzes data to determine which consumers are most valuable to a brand based on their level of social media brand engagement. The platform also incentivizes and rewards consumers for sharing brand content on their personal social channels. Customers access Platform³ through a cloud-based subscription service. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, Ivanhoe Cambridge, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit www.3tierlogic.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. SOURCE 3TL Technologies Corp.
SOURCE: 3TL Technologies Corp
For further information: 3 Tier Logic, Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected] or Ali Mahdavi, Managing Director, Spinnaker Capital Markets Inc., (416) 402-7300, [email protected]