CALGARY, April 13 /CNW/ - In light of the recent announcement by Anheuser-Busch InBev Labatt that they will close its Lakeport Hamilton Brewery on April 30, 2010, Ravinder and Manjit Minhas, the brother sister team of young entrepreneurs are declaring their interest in acquiring the Hamilton Brewery which will include doing research and due diligence with an intent to keep the Brewery open. We are not interested in purchasing the Lakeport brand of beers.
The Minhas siblings have been selling their Boxer Lager brand of beer in Ontario with great success. Sales of Boxer Lager has doubled in the last 2 weeks and in fact, has been rolling out of stocks in The Beer Stores for the last several weeks. In fact, Boxer Lager has been out of stock in 25% to 35% of The Beer Stores throughout Ontario. We have been desperately urging LCBO and The Beer Stores to increase their order sizes and the stock they carry of Boxer Lager to meet the surging demand by the Ontario consumer.
We are currently in the process of contacting the following individuals:
- Bruce Wood, President and CEO of Hamilton Port Authority which owns
the land on which the Brewery is located
- Craig Macinnes, President of the Teamsters Union 938
- Hamilton Councillor Bob Bratina and other officials of the City of
- Jeff Ryan and Charlie Angelakos, the spokespersons for Anheuser-Bush
InBev Labatt, which owns the Brewery and the associated equipment
In the next few weeks, we will do our due diligence which will include:
- Reviewing the Lease Arrangement Anheuser-Busch InBev has in place
with the Hamilton Port Authority, including details of the remaining
2 year and perhaps more importantly, extension of the lease.
- Reviewing the Union Agreement and its terms, as well as the
concessions the Union was willing to offer to Anheuser-Busch Inbev
before AB InBev announced the permanent closing of the Brewery.
- Reviewing the Equipment and Machinery at the Brewery including their
production capability, capacity, operating efficiency and replacement
- Analysis of the water used for making beer at the Hamilton Brewery
- Sales price being asked by Anheuser-Busch InBev
BACKGROUND: In November 2007, Manjit and Ravinder Minhas introduced the Boxer Lager product into the Western provinces. In November 2009, they introduced it in Ontario. This was a bold expansion move for the sister-brother team, who, in their late 20s, have already shaken up the beer business in Alberta, Saskatchewan and Manitoba by capturing a significant market share of the take home beer business. This introduction was welcome news for the Ontario beer consumers who have been hit hard by the deep economic recession. Manjit and Ravinder currently own the Minhas Craft Brewery which was struggling to survive before their arrival and now is a bustling and thriving brewery.
Boxer Lager with 5% alc./vol. is available in all 444 "The Beer Stores" throughout Ontario. Our strategy is different from other "value" brand brewers in Ontario in that we sell our beer at the "Lowest Legal Price" and only in cans. Boxer Lager is priced at $15.80 for 12 pack of 355 mL cans, including all taxes and refundable deposits.
We entered the Alberta liquor business in 1999, when Manjit and Ravinder were just over the legal drinking age of 18 years. The commercials are now airing on major networks and specialty channels and will generate 100 million impressions over the next 6 months in the Ontario market.
In response to the great demand, we are now adding Boxer Ice in single serve 710 mL monster cans at all 444 The Beer Stores. We are also in talks with the LCBO staff with a view to list Boxer Lager beer in LCBO stores throughout Ontario.
SOURCE MINHAS CREEK CRAFT BREWING CO.
For further information: For further information: Minhas Creek Craft Brewing Co., Tel (403) 875-3535, Website: www.BoxerLager.com, E-mail: Minhas@BoxerLager.com