You Rang? Report finds Quebecers expect apps to act as butlers
Dec 27, 2013, 06:00 ET
Quebecers also anticipate smartphones will one-day diagnose diabetes and intuitively track the number of calories consumed every day
One-in-five (17%) think apps will allow people to chat with pets in the next five years
MONTREAL, Dec. 27, 2013 /CNW/ - Quebecers are not only embracing the technology that keeps them connected, but they clearly depend on it. Twenty-six per cent of Quebecers would be willing to skip their morning coffee in exchange for anytime, anywhere internet. In Quebec, eighty per cent of smartphone users say they feel attached to their devices. And it's not just smartphones, tablets and computers keeping them connected - Canadians are already heavy users of accessories and customized apps, and expect technology to be even more integrated into their lives within the next five years.
According to the latest Rogers Innovation Report, commissioned by Rogers Communications and conducted by Harris-Decima, Canadians are optimistic about the future; from virtual butlers to communicating with pets, they envision a world where technology will unleash a connected reality beyond one's imagination. A third of Quebecers (33%) believe virtual communication will replace face-to-face interactions and just under half (39%) expect to converse exclusively through text, social media and email in the next five years.
"Enhanced networks are leading to a rise in internet usage in Canada, creating 'Generation D' - a group that lives and breathes life online and that shares an optimistic view of what's next," said Hyun-Hee Pyun, vice-president, marketing, Eastern Canada, Rogers Communications. "Over the next few years, technology will continue to shift into high gear, offering consumers completely personalized connected experiences anytime, anywhere."
Canadians are becoming a Device Generation or 'Generation D'. Today, the majority (52%) owns a smartphone and they're not letting go, Quebecers spend an average of two hours a day with their phone within reaching distance. Social media on smartphones reached new heights this year, with a quarter (25%) of Quebecers admitting to Tweeting or Facebooking someone while in the same room; not surprisingly, over half (52%) of Gen Y tapped into this trend. Canadians also had quite the 'app-etite' in 2013; their smartphones and tablets included a buffet of twenty-five apps on average. Some of the most popular apps were Snapchat for Gen Y (46%) and Facebook (74%) for the majority of Canadians.
Looking ahead, Canadians envision an increasingly virtual reality, powered by tailored apps and faster networks. From connected closets to cars, virtual wallets and interactive TV, here is a snapshot of what Canadians' expect in the future:
- Connected concierge: A third (33%) of Quebecers expect apps to become their butler, to draw baths, cut the lawn, vacuum and even do their laundry.
- An app a day could keep the doctor away: Nearly half (48%) believe apps will connect them to physicians and thirty-one per cent think apps will even predict life threatening health issues. More than half (52%) of Quebecers think apps will intuitively track caloric intake compared to forty-six per cent of the rest of Canada.
- Mind e-reader: One-in-five (20%) Quebecers expect their devices to read their mood while nearly the same per cent (17%) believe apps will help them communicate with their pets.
- Steer clear: A majority (78%) of Quebecers believe that cars will anticipate accidents and provide weather alerts.
- Cut the plastic and tap into purchases: By 2019, nearly half (48%) of Quebecers expect to throw out their physical wallets, to be replaced with mobile wallets that include credit and debit cards, and personal ID.
- Choose your own adventure: Forty-two per cent of TV viewers in Quebec will take to social media to alter a show's plot by voting in real-time.
- Character copycat: Today we love Don Draper, and tomorrow we'll look like him. Fifty-six per cent of Quebecers believe they will eventually purchase products directly from live programming.
Canadians are a step ahead, envisioning the possibilities that gadgets and apps could bring to the future. While, forty-eight per cent need to play catch-up and get on-board with smartphone technology, 'Generation D' already anticipates the smartphone of 2019 that includes retina scanners (53%), built in projectors (25%), augmented reality (46%) and 3D screens (33%). Continuing with the connected trend, one quarter (25%) of Canadians see themselves sporting at least two connected accessories within the next five years.
For a summary of the key findings, click here or check out the "Generation D is Here" video.
About the Survey
An online survey was conducted by Harris/Decima among a national sample of n=1,009 Canadian panelists, aged 16+ who own either a smartphone or tablet device for personal use. The survey was administered in both English and French between November 21st and December 2nd, 2013. The data is weighted to replicate the actual population distribution by age, gender and region according to the 2011 Census.
About Rogers Communications
Rogers is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, sports entertainment, magazines and trade publications, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.
Image with caption: "Welcome Generation D - A Glimpse into the World of the Connected Quebecer (CNW Group/Rogers Communications Inc.)". Image available at: http://photos.newswire.ca/images/download/20131227_C6613_PHOTO_EN_35253.jpg
SOURCE: Rogers Communications Inc.
For further information:
Share this article