A People-Based Data Exchange to Improve Acquisition, Activation, and Reactivation
CHICAGO, Dec. 12, 2017 /CNW/ --Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering marketers economical, efficient, and greater personalization at scale. No matter how advanced your marketing programs, this proprietary data profile improves targeting for customer acquisition, activation, and reactivation programs via email, Facebook Ads, and display campaigns.
This unique data exchange is digitally focused and brings together online communication engagement, demographics, socio-economic, interest, and geographic data points to meet the needs of today's digital marketers. The data is then appended with a pre-defined sub-set of Infogroup's 280 million record consumer file, offering greater insight into individual email address activity across brands and verticals. An integrated set of attributes and selection criteria will be available for targeting for participating clients within the Yesmail360i platform to seamlessly and quickly fuel their activation, acquisition, and reactivation efforts and improve a brand's user experience.
"The Yesmail360i Enhanced Customer Profile is a highly robust offering focused on digital and consumer data to specifically improve customer interaction," said Michael Fisher, president of Yes Lifecycle Marketing. "This proprietary data exchange now gives participating clients access to powerful behavioral attributes in order to market to consumers with similar characteristics and uncover otherwise missed revenue opportunities."
The Enhanced Customer Profile's three primary applications include:
Acquisition: With email acquisition becoming increasingly challenging from a legal and deliverability perspective, the Enhanced Customer Profile leverages look-a-like modeling capabilities to identify prospects with similar characteristics as a brand's ideal customer and target them via display and social channels.
Activation: Considering many email subscribers never open a single email and a large percentage of those that do open never click, by utilizing display campaigns for email opted-in individuals, activation rates for new email subscribers can be improved; this can also shepherd email subscribers through their second or third purchase.
Reactivation: Most brands' inactive audience historically has been considered a lost cause from the email perspective. With millions of email subscribers still opted-in but inactive for more than 12 months, there is a sizable opportunity for these brands. For these at risk or inactive email subscribers, cross-channel touches would be used to improved engagement. The Yesmail360i Enhanced Customer Profile proprietary attribute data can also be used to enhance targeting for email campaigns or reactivation using display.
"By utilizing Infogroup's proprietary data, clients may have access to more consumer file attributes than they would simply with their own data framework," said Michael Iaccarino, president of Infogroup, parent company of Yes Lifecycle Marketing. "As such, participating clients could improve their non-exchange communications and reporting as well, based on these additional fields of data."
To learn more about Yes Lifecycle Marketing's Yesmail360i Enhanced Customer Profile, please call 1-877-937-6245 or email [email protected].
About Yes Lifecycle Marketing Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email [email protected] or visit www.yeslifecyclemarketing.com.
About Infogroup Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.