MONTREAL, Feb. 23, 2017 /CNW Telbec/ - Yellow Pages (TSX: Y) announced today the appointment of Ali Rahnema as President of its division, Mediative, a leading integrated advertising and digital marketing company.
With over 20 years of experience and a deep understanding of the Canadian digital advertising ecosystem, Ali has held senior leadership positions in digital marketing and strategy at Bell Canada, The Globe & Mail and Torstar Corporation. Most recently, he served as Chief Operating Officer, Digital at Star Media Group, overseeing the development of the Star Touch tablet app.
"Ali brings a wealth of strategic leadership experience in digital revenue generation" said Julien Billot, President and Chief Executive Officer of Yellow Pages. "His experience successfully growing digital audiences and engagement, launching new digital platforms as well as creating new digital revenue streams will be essential as Mediative continues to grow its offering and relationships with large brands in the digital space."
"Mediative teams work with some of the leading marketers in Canada, driving and supporting their initiatives to accelerate digital market growth," said Ali Rahnema, President of Mediative. "I am pleased to join Mediative and lead the next phase of the company's growth as we continue to help our customers navigate the complexities of the digital marketing ecosystem."
About Yellow Pages Limited
Yellow Pages Limited (TSX: Y) is a Canadian digital media and marketing solutions company that supports local economies by helping neighbourhood businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada's leading local online search properties including YP.ca™, the ComFree/DuProprio network, RedFlagDeals.com™, Canada411.ca, 411.ca, Bookenda.com, dine.TO and YP NextHome. The Company also holds the YP, YP Shopwise, YP Dine, RedFlagDeals, Canada411, 411, Bookenda and YP NextHome mobile applications and Yellow Pages™ print directories. Through Mediative, Yellow Pages is a leader in national advertising through its various channels and services devoted to North American businesses. The Company also owns JUICE Mobile, a mobile advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. For more information visit www.corporate.yp.ca.
Mediative is an award winning digital marketing company which leverages deep expertise in digital audience development and monetization to drive results and performance for its clients, which include some of the most recognizable global brands. With services ranging from digital consulting and research to programmatic and native advertising, Mediative's focus is on ensuring customers can better navigate the complex digital landscape to reach, engage, and convert customers. Mediative serves a global market with employees across four Canadian offices in Vancouver, Kelowna, Toronto and Montreal. Mediative is a division of Yellow Pages (TSX: Y). For more info: www.mediative.com.
SOURCE Yellow Pages Limited
For further information: Media : Alexandre Boyer, 514-934-2454, [email protected]