Yellow Pages Announces Exclusive Licensing Agreement with MyTime in the Canadian Market

Company to provide MyTime's cloud-based scheduling and payment solution to small business customers

MONTREAL, July 5, 2017 /CNW Telbec/ - Yellow Pages (TSX: Y), a leading digital media and marketing solutions provider in Canada, announced today an exclusive licensing agreement to resell in Canada the MyTime all-in-one commerce platform that includes online booking, automated marketing, point of sale, and analytics for local businesses.

MyTime enables online scheduling, client communications as well as online and mobile commerce and payment processing, within a single integrated cloud-based solution.

Through MyTime, Yellow Pages will equip small and medium-sized enterprise (SME) customers with online booking and payment capabilities directly in their websites, Google search results, social media pages such as Facebook and Instagram, and within the YP search network. The integrated messaging component also allows SMEs to communicate with their customers in real-time through web chat or SMS, reducing wait times and accelerating interaction and transaction.

"Digital has moved the consumer/business relationship beyond a simple search and find dynamic. Now the expectation of consumers is for interaction and, more importantly, seamless transactions all in one place," said Pascal Thomas, Senior Vice-President and Chief Digital Officer, Yellow Pages. "Through integrating the MyTime solution into our offering, Yellow Pages will help answer critical business needs for SMEs such as customer interaction, online appointment scheduling and payment. Moreover, these services will become instantly accessible and affordable to SMEs across Canada."

Yellow Pages will begin offering the MyTime solution by region in 2017, eventually making it available to the company's SME customers across Canada and all future customers by 2018.

MyTime's point of sale (POS) solution also allows for easy integration with payment hardware, facilitating transactions for offline merchants, a service Yellow Pages will offer in the future.

For more information on Yellow Pages digital marketing services and solutions for businesses visit: https://business.yellowpages.ca.

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing company that creates local opportunities for buyers and sellers to interact and transact in the local economy. Yellow Pages holds some of Canada's leading local online properties including YP.ca™, RedFlagDeals.com™, Canada411.ca, 411.ca, Bookenda.com, DuProprio.com, ComFree.com and YP NextHome. The Company also holds the YP, YP Shopwise, YP Dine, RedFlagDeals, Canada411, 411, Bookenda, DuProprio, ComFree and YP NextHome mobile applications and Yellow Pages™ print directories. In addition, Yellow Pages is a leader in national advertising through its divisions devoted to servicing the marketing needs of large North American brands, including Mediative and JUICE. For more information visit www.corporate.yp.ca.

About MyTime
MyTime is the leading cloud-based local commerce platform for local service businesses, ranging from hair salons to pet groomers. Over 14,000 businesses trust MyTime to power their most mission critical business functions including online scheduling, CRM, payments, automated marketing, and business analytics. The company was recognized by the Local Search Association as the Top Commerce Service of 2017 for its industry leading innovations such as real-time chat with customers, online booking integration with Google Search, Facebook and Instagram, and its automated review building technology. The company was founded in 2011 by serial technology entrepreneur Ethan Anderson (winner of TechCrunch50 for his previous startup, Redbeacon) and is financially backed by Upfront Ventures, Khosla Ventures, and Yellow Pages. 

SOURCE Yellow Pages Digital & Media Solutions Ltd

For further information: Media: Fiona Story, Director, Public Relations & Corporate Communications, Tel.: [phone], [email protected]; Investors: Kevin Chan, Senior Manager, Corporate Planning & Investor Relations, Tel.: [phone], [email protected]