TORONTO, Feb. 1, 2012 /CNW/ - YANGAROO Inc, the industry's leading secure digital media distribution company, today announced the launch of its online music contest "DMDS Rising Star." This initiative will support the tens of thousands of independent musicians who do not have the necessary means to connect with key decision makers at radio stations and TV networks across the US and Canada. Independent musicians or groups who win the contest will receive a free DMDS Pro membership, which is YANGAROO's advanced account offering, providing winners with the full suite of features and flexibility for delivering music and music video content to over 3000 radio stations, and television broadcasters such as MTV, VH1, BET, CMT, GAC, Fuse, MuchMusic, and more, plus over a hundred additional promotional destinations for review and airplay consideration.
"The Internet allows musicians and amateur artists to present their music to a huge audience at low cost without the need of a recording label. However, you still - sooner or later - need the power of mass media to conquer the world," said Johan Gil, Online Marketing and Account Relations Coordinator, DMDS. "We are helping artists with 'connecting the dots' to the radio stations and TV networks! What's more, we strongly believe in relationships and making dreams come true! That's why we have created this contest in order to support the talent of artists who lack the knowledge of getting to major broadcasters and/or do not possess the resources to be presented in front of the decision makers."
According to the US Bureau of Labour Statistics, in the United States, there are more than 240,000 individuals employed in music related activities. With the arrival of the Internet, technology and fairly inexpensive recording devices and instruments, more people are able to participate in the creation of music than ever before. It is estimated that there are approximately 62 million amateur musicians in the United States alone.
"The fact that DMDS is used by all four major record labels and many influential indie labels, positions DMDS as the preferred choice to submit singles and music videos for airplay and broadcast consideration to the radio and TV," said Adam Hunt, VP, Sales, YANGAROO Inc. "However, we feel independent artists represent the niche markets that could better benefit from our services - not only the Anglophone community, but also the Hispanic and Francophone communities. We hope Rising Star will serve to increase awareness of the accessibility and the exposure that DMDS can provide at mainstream media outlets."
Yangaroo DMDS is inviting anyone who wants to participate in the contest to visit this link. And for all who are music community-related or support independent artists and music, please promote, create buzz and spread the word about the contest. Also, connect with Yangaroo DMDS on the DMDS Blog, Twitter, Youtube, MySpace, and LinkedIn.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of North America's major awards shows.
Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.
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