Horizon Media First To Deploy YANGAROO's "Reporter"
TORONTO, Dec. 11, 2012 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital media
management company, announced today the launch of the industry's first
fully automated Traffic Management System called "Reporter", within its
digital commercial distribution system. The new YANGAROO service now
merges personalized traffic instructions with a signed and date stamped
confirmation that traffic instructions have been received, increasing
the likelihood that spots will air correctly. The first of its kind,
The Traffic Management System "Reporter" streamlines communication
between major agencies and buying services to broadcasters. The fully
automated solution eliminates time-consuming manual processes of call
outs to broadcasters and alleviates concerns of lost instructions or
"YANGAROO's cloud based DMDS platform enables us to implement
enhancements, both 'ground breaking' and routine, rapidly, enabling our
clients to constantly improve their workflows," said Gary Moss,
President and CEO at YANGAROO. "The need for 'Reporter' is something
that we have heard consistently and we are delighted to be first to
market with the solution."
"YANGAROO has an innovative and seamless solution with 'Reporter'," said
Mike Aiello, SVP, Managing Director Shared Services at Horizon Media,
the largest independent media buying service in the world. "We are
always looking to provide our clients with efficient and flawless
execution. 'Reporter' provides access to real-time reporting,
confirmation that spots and instructions have been properly received
and is an exciting new system we can offer our clients."
"We quickly developed and introduced the service in response to a
growing demand in the marketplace for a more automated approach to
traffic reporting," added Karen Dealy, President Advertising Operations
at YANGAROO. "'Reporter' reflects our commitment to innovation in the
television advertising delivery marketplace."
YANGAROO is a company dedicated to digital media management. YANGAROO's
patented Digital Media Distribution System (DMDS) is a leading secure
B2B digital cloud based solution focused on the music and advertising
industries. The DMDS solution provides more accountable, effective, and
far less costly digital management of broadcast quality media via the
Internet. It replaces the physical, satellite and closed network
distribution and management of audio and video content, for music,
music videos, and advertising to television, radio, media, retailers,
and other authorized recipients. The YANGAROO Awards platform powers
many of North America's major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol
YOO and in the U.S. under OTCBB: YOOIF. For further information, please
contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially
from actual future events or results. Such forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.
SOURCE: YANGAROO Inc.
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