TORONTO, June 3, 2015 /CNW/ - Yak Communications is stepping up where major competitors have faltered: remaining true to its promise of Unlimited Internet in Alberta and British Columbia. Internet data caps were prominent until a few years ago, when Canada's communication giants gave into growing demand for unrestricted service. In an abrupt reversal, Telus and other major service providers reinstituted usage-based plans in February 2015. With them, Telus began charging its customers up to an additional $75 per month for exceeding their bandwidth limit.
This, combined with a weak understanding of how much bandwidth certain streaming applications require, stung many consumers who had grown accustomed to the Internet without limits.
"Given the sharp increase in video streaming and Internet-based consumption habits, communication providers should be honest and transparent with their customers", said Josh Bower, Head of Marketing at Yak Communications. "Yak proactively educates its consumers on their household usage behaviour to ensure they subscribe to a plan that's right for them. Our Unlimited Internet plans eliminate worry for high-usage customers, and provide a cheaper monthly price than many providers offer for limited Internet plans".
Rogers currently charges $1.50 per GB in overage fees, while Bell charges overage of $4.00 per GB. Telus uses a 'bucket' approach, which charges an overage lump sum, topping out at $75 per month. In comparison, Yak charges $0.50 per GB in overage fees on usage-based plans, with an Unlimited Add-On option available for $10-$14 per month. Yak also offers Unlimited Plans starting at $42.95 per month.
"Yak Communications is quickly becoming Canada's favourite ISP alternative", adds Bower. "The positive feedback we receive daily via Social Media, online forums, phone calls and personal letters powers our team to raise the bar even higher. Our customers genuinely feel the love, and we're honoured to provide impeccable service and support with some of the lowest pricing available. Western Canadians who are tired of being gouged by their current provider should visit yak.ca and see how much they'll save by switching."
About Yak Communications
Yak was founded in 1991 and acquired by Globalive Communications in 2006. Yak was one of the first entrants to Canada's competitive communications market and has always provided Canadian consumers with great services at a fair price. A favoured telecom alternative for over 1 million Canadians, Yak is continuously evolving its product line to expand coverage and bring its transparent, no-contract, no hidden fee services to more customers. Yak is proudly Canadian-owned and part of Globalive Capital. For more information, visit www.yak.ca.
SOURCE Yak Communications
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