PLAYA VISTA, Calif., Aug. 1, 2017 /CNW/ -- Today, Xehar announces the launch of the new Laura by Xehar Fashion Collection. Xehar International #AconfidentYou Ambassador Program works with global influencers to showcase a feel-good fashion while reinforcing the importance of positive self-image. The program's most recent mentor is Laura Brioschi, a well-known curvy model from Europe.
"Our core is to support a positive body image, helping women feel confident in fashionable and affordable clothes that fit," says Hadari Oshri, founder and CEO of Xehar. "Laura is an inspiration to our curvy customers and is the quintessential confident woman."
According to Business Insider, there are more than one hundred million women in the US that are considered plus size. Traditional retailers have been slow to focus on this niche demographic. Brioschi feels that sharing her experiences as a Xehar Mentor will help others who are facing body image issues and who struggle to feel confident.
"I became a Xehar Body Positive Mentor this year, after deciding to publicly share my battle with bulimia," says Brioschi. "Making my experiences public and working to create my own collection with Xehar will hopefully inspire others."
For some time, influencer programs have existed but Xehar's approach is unique because they are also building mobile technologies to enhance the interaction with influencers. The Xehar App, will not only give customers access to low priced fashion bundles at a set price, but will also give a special access to Xehar influencer fashion recommendations on demand.
If you are interested in viewing the new Laura by Xehar Collection, visit Xehar.com/LauraByXehar
To become a Xehar Body Positive Mentor, please apply and contact Haily Dahan 310-463-3788
About Xehar: Xehar is a fashion-tech company that was founded with a rebellious spirit and a lofty objective: to offer designer clothes at revolutionary prices, using technology and their mobile application to make buying decisions easier, all while building confidence in women through inspiring fashion collections. Xehar has two main divisions, an online store called the Xehar Marketplace and a mobile application called Xehar App. To learn more, visit xehar.com